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iGuide
Chris White

Chris White

Product Marketing Manager

Chris is the Product Marketing Manager at Planitar of iGuide, leading technology for floor planning and space documentation. With a deep understanding of real estate, architecture, and insurance industries, Chris specializes in showcasing how iGuide’s tools enhance decision making across the entire property lifecycle. Chris' two passions are spending time with his family and talking endlessly about anything.

Articles by Chris White

  • Building trust in the age of AI: Why accurate real estate media matters
    Blog

    Building trust in the age of AI: Why accurate real estate media matters

    Artificial intelligence is changing how real estate listings are created and presented. As visuals become easier to manipulate, accuracy and trust matter more than ever. Buyers rely on listing content to evaluate homes before visiting. Accurate, transparent property documentation helps them understand what a home actually offers and helps agents build credibility.

  • The best accessories for iGuide PLANIX R1 (2026 guide)
    Blog

    The best accessories for iGuide PLANIX R1 (2026 guide)

    The iGuide PLANIX R1 already delivers fast, accurate captures. The right accessories help you work more efficiently by improving leveling, organization, storage, and on-site handling. Here’s a practical guide to the tools photographers rely on to build a smoother PLANIX workflow.

  • The art of emotional property selling: 5 things to know
    Blog

    The art of emotional property selling: 5 things to know

    Creating an emotional connection between a home buyer and a property can reap many benefits. Discover how to spark instant “I belong here” moments for home buyers by blending immersive visuals with accurate, trustworthy property data to turn interest into commitment.

  • From capture to confidence in your property data
    Blog

    From capture to confidence in your property data

    Learn how a strong property data pipeline improves accuracy, reduces rework and leads to better decisions across industries. This blog breaks down the full journey of property data, from capture to deliverable and why every step matters for accuracy and trust.