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iGUIDE vs Zillow3D Home: built for professionals, not just promotion

Zillow is a lead-gen tool locked to its own ecosystem. iGUIDE delivers accuracy, compliance and full control of your data across any MLS or platform.

Top industry professionals trust iGUIDE as their go-to solution

Why professionals continue to choose 
iGUIDE over Zillow3D Home

Zillow 3D Home looks free, but freedom comes with strings. iGUIDE delivers the tools pros need: compliant floor plans, MLS-friendly tours and control over your brand and data.

KEY REASONS

Zillow3D Home
Floor plans you can trust

iGUIDE delivers ANSI/RMS-compliant layouts. Zillow floor plans aren’t measurement-focused.

iGUIDE
Matterport
Tours that travel

iGUIDE tours embed anywhere. Zillow tours are stuck inside their ecosystem.

iGUIDE
Matterport
Your brand, not theirs

iGUIDE puts your name front and center.
Zillow promotes theirs.

iGUIDE
Matterport
No subscriptions

iGUIDE uses pay-per-project pricing. Zillow’s best exposure requires costly Showcase fees.

iGUIDE
Matterport
Professional capture

iGUIDE’s PLANIX camera captures LiDAR measurements and 360° photos together.
Zillow relies on smartphones.

iGUIDE
Matterport

In our company, iGUIDE has become the new standard for virtual tours, floor plans and accurate measurements.

Glen MacIsaac / Photography Manager

Royal LePage Atlantic

Trusted by professionals

Two professionals
Photographers who need accuracy and speed

Capture properties with professional-grade precision and deliver high-value assets clients can use everywhere, not just Zillow.

Agents and brokers who want 
MLS-ready content

Market listings with branded tours and ANSI-compliant floor plans that integrate across MLS platforms, websites and marketing channels.

Teams and brokerages that need consistency

Standardize workflows with scalable, professional tools that provide accurate data, fast turnaround and complete control of your content.

iGUIDE wins where it matters most

Don't limit your reach. Choose property information that is fully shareable on all platforms.

iGUIDE
  • ANSI-Z765 & RMS compliant floor plans
  • Immersive 3D tour
  • Accurate, measurement-standard reported area
  • Professional camera system with LiDAR
  • Original point cloud data for verification
  • Delivery in under 24 hours
  • Offline access & data ownership
Zillow3D Home
  • Estimated floor plans, not ANSI/RMS compliant
  • Basic 3D Home Tour, photo-based only
  • Floor plan with varying accuracy
  • 360° camera based capture
  • No point cloud data, limited verification
  • Content locked in Zillow ecosystem
  • No offline ownership or archival

iGUIDE has helped us grow from strength to strength and allowed us to host all the other services we offer from video, drone photography, virtual staging, printing and truly making us a comprehensive all-in-one solution.

Barnaby Decam / Co-Founder

Leading Image

Frequently asked questions

Yes — but only to create. The catch is visibility. To showcase your listings prominently, Zillow requires agents to purchase Showcase packages, which come with ongoing monthly fees. iGUIDE, on the other hand, uses a simple pay-per-project model with no hosting costs, no subscriptions and no forced showcase upsells. You own your content outright and can use it across any MLS or marketing channel.

Not effectively. Zillow 3D Home is designed to keep traffic inside the Zillow ecosystem, limiting your flexibility if you want to share on other MLS platforms or your own marketing channels. iGUIDE tours are MLS-friendly, fully shareable, and customizable with your branding — giving you control instead of locking your content into one platform.

iGUIDE delivers ANSI-Z765/RECA RMS-compliant floor plans with typical measurement uncertainty of 0.5% or better. Zillow 3D Home is not measurement-focused and does not provide verified square footage, which means listings may lack the accuracy required for appraisals, compliance, or confident decision-making. For professionals who need precision and credibility, iGUIDE is the clear choice.

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