10 questions to ask buyers (so you can sell that listing faster)

Did they love it, hate it — or even notice the walk-in closet? Feedback isn’t just a nice-to-have; it’s your secret for refining pricing, adjusting marketing and helping your clients make smarter decisions. Use these 10 strategic questions to get real insights from buyers (or their agents) and know exactly what to do next.

First impressions matter

1. What was your first reaction when you walked in the door?
   Sniff test? Lighting? “Wow” factor? You’ll know instantly if the vibe is off.
2. How did the home compare to others you’ve seen in this price range?
   This reveals whether you're overpriced — or looking like a steal.
3. Was the curb appeal inviting or underwhelming?
   Buyers start judging before they even open the door. Your lawn matters.

Layout, features & flow

1. Did the layout work for your lifestyle or feel awkward?
   A weird floor plan can be a silent deal-killer. With iGUIDE Premium floor plans featuring 2D Furniture, buyers can explore layout possibilities ahead of time and come to the showing with clearer expectations — and more meaningful feedback.
2. Were the room sizes and storage space what you expected?
   When square footage is off, it can mislead buyers, impact perceived value and even derail interest. Including accurate measurements on the listing sets realistic expectations and can prevent negative reactions during walkthroughs — making feedback smoother and more predictable.
3. Were there any features that stood out — in a good or bad way?
   This helps you highlight the right things in your marketing.

Price perception & motivation

1. Do you feel the home is priced fairly for what it offers?
   Their gut answer gives you immediate pricing insight.
2. Would you consider making an offer? If not, why?
   The magic follow-up that reveals real objections.

Presentation & marketing

1. Did the home look like the photos and marketing materials online?
   Expectation vs. reality can make or break buyer trust.
2. Did the virtual tour or floor plan help you before the showing?
   Homes with iGUIDE sell 39% faster than properties with only photos. Explore a sample iGUIDE tour below and discover all its features, including the navigable virtual tour and floor plan, photo gallery, property information and more.

How to use this feedback

Getting answers is just step one — what you do next is what sets great agents apart.

• Low interest? Recommend staging tweaks or price adjustments.
• Conflicting responses? Compare multiple feedback points before overreacting.
• Consistent themes? That’s your roadmap for action.

When you're working with sellers, showing them actual buyer feedback (not just “they passed”) builds trust and speeds up decision-making. This is especially true if you’re combining that feedback with data—like time on market or the number of virtual tour views from your iGUIDE Analytics report.

Final thoughts

Feedback is the missing puzzle piece between “For Sale” and “Sold.” So stop fearing it, start asking better questions — and watch your listings move faster, smarter and with less guesswork.

📩 Want a downloadable PDF with these questions & more? Get it here.