“So, my argument is: ‘Here is the bundled pricing, it makes a lot of sense, it is not that much more to add this.’ I reference the demographic stats that say this is the information agents want, way more than video,” she says.
“So, if you are looking at your marketing budget and you are balancing video versus interactive floor plan, I would pick interactive floor plan hands down every time because there is a far-reaching, broader application for that.”
While it seems impossible to predict the future during a pandemic, the very worst so far has not hurt the Roxanne Barton Media Group, thanks in part to iGUIDE. So, the technology “always” figures into her plans as a staple of her business.
“If you look at my price list, I have one bundle. Actually, I have a bundle that includes video if you want to add it to a house where I am already doing an iGUIDE. But I have one bundle, and it’s photography, plus an iGUIDE,” says Roxanne.
“I don’t intend to change it, I don’t expect to,” said Roxanne. “Is it a part of my plan going forward? Absolutely!”
With continual improvements to firmware and software, the iGUIDE Camera and back-end support beat all competitors, she says: “All day long, and twice on Sunday.”