Virtual tours or 3D tours, as they are popularly known as, have been gaining some momentum lately. With the new global pandemic, the adoption of this technology became a necessity rather than just a cool add on. The Real estate industry, in particular, is embracing 3D tour technology at an even higher pace than before. Agents and homebuyers in North America are shifting their grounds on what home-sales should look like. Recent studies suggest that with the right content online, over 50% of buyers would buy a sight unseen. Without a doubt, the current scenario presents a great opportunity to enter the 3D tour market or add it as a service to your existing real estate photography business.
Running a business, however, is not a cakewalk and involves a certain degree of risk. Especially, when you are starting from scratch, without any prior industry knowledge or experience. You probably would need to do a considerable amount of planning, to say nothing of a proper market and vendor research. I talk to a lot of real estate photographers and 3D tour providers on a daily basis, and many of them are just making their very first steps into the industry. I often guide them through the key factors to consider when launching a 3D Tour business and would like to share some of them through this blog.