Real Estate Blogs2021-10-19T13:23:09-04:00
  • iGuide - Talking to Realtor

Is Your Realtor Lingo Communicating the Full Value of Your Listing?

Are you communicating with your clients in the right way? Your peers easily connect with RealtorⓇ lingo but the consumer needs a simple way to understand your listings. A description of a handyman special or a fixer-upper is agent speak for “this house needs substantial work and is mainly land value”. It’s good to give your fellow Realtor® the heads up about your opinion of a property, but how do you communicate value to your buyer and seller? Realtor lingo thesaurus – turning your words [...]

By |September 13, 2022|Categories: Real Estate|Comments Off on Is Your Realtor Lingo Communicating the Full Value of Your Listing?

The real reasons you should be using a professional Real Estate Photographer – it’s not what you think

OK, so here you go again. You’ve been referred by an acquaintance to give a listing presentation for someone who is considering putting their home on the market. You gather up the sales comparisons for the subject property and head out to meet the seller. Simple. But when you reach the home, the owner starts to quiz you about how you will market their property to get it sold quickly. Sales comparisons are not enough to convince them to give you the listing. You stumble [...]

By |September 1, 2022|Categories: Real Estate|Comments Off on The real reasons you should be using a professional Real Estate Photographer – it’s not what you think
  • IGuide - Screen value

5 Simple ways to increase your screen value for online Real Estate listings

Are your listings getting enough screen time? Clickbait not only applies to social media advertising it applies to professional real estate listing marketing. To grab attention and keep it, you need to encourage homebuyers to stay a little longer checking out more than the primary photo. Spark more interest and the desire to click to the next photo by using professional photographer's services. Are you currently using 3D tours and floor plans as part of your real estate marketing plan? If not, here are a [...]

By |August 15, 2022|Categories: Real Estate|Comments Off on 5 Simple ways to increase your screen value for online Real Estate listings

How to Start a Real Estate Photography Business – 5 Must-Have Essentials

You want to build a real estate photography business but need a few pointers. Taking photos for real estate agents is a lucrative way to earn a living. But first, you need to understand what real estate photography is. This niche industry involves using a variety of tools to enhance the look, marketability, and value of residential and commercial properties. Taking professional photos is just the beginning. Everything you need to know on how to start a real estate photography business can be discovered by [...]

By |July 1, 2022|Categories: Photography, Real Estate|Comments Off on How to Start a Real Estate Photography Business – 5 Must-Have Essentials
  • iGuide - Brown Modern Real Estate Instagram Post

Blockchain and Real Estate – What’s all the buzz about?

Have you heard the term blockchain and immediately thought of cryptocurrency and Bitcoin? Perhaps you think, why should I care about blockchain? Blockchain technology and real estate are currently being considered for a variety of real-world transactions. Though the technology itself is not new, according to a recent NAR report it will likely be years before you will see the effects in mainstream real estate transactions. But regardless of when blockchain becomes instrumental in your daily life, it is something to take notice of and [...]

By |June 1, 2022|Categories: Real Estate|Comments Off on Blockchain and Real Estate – What’s all the buzz about?
  • iGuide - 3D Tour

Why use 3D tours to engage buyers

Impact. If you want to have an impact on your real estate marketing think of 3D tours. Photos are useful to present a 2-dimensional picture of a property but with 3D tours, you not only paint the picture but you make the picture come to life. Videos can help the consumer comprehend a space quickly and can deepen the emotional attachment. Here are the top ways to engage buyers using 3D tours and iGUIDE® and why it is important. The stage Preparation for [...]

By |May 1, 2022|Categories: Real Estate|Comments Off on Why use 3D tours to engage buyers

Real Estate Agent marketing for 2022

Are your real estate marketing strategies working? Is your funnel getting clogged? It’s time you thought about the different stages of marketing to improve getting qualified leads from the top of your funnel to the bottom. Attract potential customers by lubricating their thoughts, delighting them with quality information, converting them into clients and closing the deal. Begin by contemplating how to brand yourself in real estate. NAR reports that 88% of buyers purchased their home using a Realtor® and 89% of sellers had assistance from [...]

By |April 15, 2022|Categories: Real Estate|Comments Off on Real Estate Agent marketing for 2022

Share and Show Your Expertise as a Real Estate Agent to Achieve Success

Knowledge without wisdom is just a bunch of facts. Having wisdom is knowing how to use your knowledge to achieve success at something. When you want to know how to brand yourself in real estate applying knowledge, the correct tactics, and strategies, is fundamental for longevity. The National Association of Realtors reports there are over 3 million active real estate licences in the U.S. alone, that’s a lot of agents competing for listings. So you need to make yourself stand out by showcasing your expertise, [...]

By |April 1, 2022|Categories: Real Estate|Comments Off on Share and Show Your Expertise as a Real Estate Agent to Achieve Success

A successful virtual open house and 3D tours for your clients

Ah, the open house. You either love it or are indifferent to it. But either way, an open house is an essential tool in your real estate marketing plan. Traditional open houses require you to set up a multitude of signs leading traffic in the direction of your listing. Your Saturday or Sunday are the ideal days of the week for such activities. As a real estate agent, there are no days off if you want to be successful. However, the pandemic has forced you [...]

By |March 16, 2022|Categories: Real Estate|Comments Off on A successful virtual open house and 3D tours for your clients

Avoid These Mistakes as a New Real Estate Agent

Sales are your forte’ so you decided on real estate as a profession where you can use your skills and charisma to earn a living. You’ve heard that top Realtors® make six-figure salaries or more, so why not get a piece of the action? The educational requirements are a snap and theoretically, you can apply everything you have learned to real-life situations. But after a few months of no sales, you start to wonder about all the rookie real estate agent mistakes you have made. [...]

By |March 1, 2022|Categories: Real Estate|Comments Off on Avoid These Mistakes as a New Real Estate Agent

Help Your Buyer Leads Move Forward

Home sales have been brisk throughout 2021. You are busy following up with your clients making sure to answer any questions that have arisen since their recent sale or purchase. But what about the buyers who appeared to be ready to buy but nothing materialized? Your real estate buyer leads should be turning into clients. It’s time to get them on track to locking down a sale and putting them into a newly purchased home. Knowing the signs a buyer is ready to make a [...]

By |February 15, 2022|Categories: Real Estate|Comments Off on Help Your Buyer Leads Move Forward

Make your next marketing strategy Local

What does it mean to be a local real estate agent? By focusing on a targeted area you become an expert in a specific geographic area. You regularly attend events and have your eyes and ears tuned into the pulse of the community. The relationship you have with a specific area is second nature and you know about all the new developments, where the best schools are located, the walk scores, and crime rates. To put it into perspective, you are the consumer’s go-to when [...]

By |February 1, 2022|Categories: Real Estate|Comments Off on Make your next marketing strategy Local