Real Estate Blogs2021-10-19T13:23:09-04:00

The 3-Step System to Optimize Your Online Listing, Step 1: Staging Your Listing with Virtual Tools

  Your online real estate listing should attract buyers, be easily shared and provide results to the seller. With competition heating up and sellers scrambling to get their properties sold you can win listings by implementing a solid marketing plan. What is the first thing every real estate agent advises the seller? Get the property ready for real estate photos, advanced measurements and 3D virtual tours. The next thing is to use great marketing tools like floor plans and teaser reels that you can share on social media. Then show [...]

By |December 1, 2022|Categories: Real Estate|Comments Off on The 3-Step System to Optimize Your Online Listing, Step 1: Staging Your Listing with Virtual Tools
  • iGuide - Online real estate agent

The 3-Step System to Optimize Your Online Listing

  Your online real estate listing should attract buyers, be easily shared and provide results to the seller. With competition heating up and sellers scrambling to get their properties sold you can win listings by implementing a solid marketing plan. What is the first thing every real estate agent advises the seller? Get the property ready for real estate photos, advanced measurements and 3D virtual tours. The next thing is to use great marketing tools like floor plans and teaser reels that you can share on social media. Then show [...]

By |November 15, 2022|Categories: Real Estate|Comments Off on The 3-Step System to Optimize Your Online Listing

Realtor Lingo – Do You Know What You are Saying?

What are you talking about? Every day you get ready to represent home buyers and sellers because you are a real estate professional. MLS listing protocols are second nature, determining a competitive listing price is easy with accurate measurements and writing up contracts is part of your routine. But how often are you using terms that you think you know but are not necessarily synonymous? Realtor lingo can confuse the consumer if you don’t know what you are saying. Check to see if you are making any of these [...]

By |November 3, 2022|Categories: Real Estate|Comments Off on Realtor Lingo – Do You Know What You are Saying?
  • Man sit alone

Real Estate and Floor Plan Frustrations – Why Consistency Matters

Real estate is one of the most inconsistent industries on the planet. Each state has a different set of rules and standards set forth by several different real estate boards and associations. Supply and demand drive the market up and down. Several factors affect whether or not you make the sale but none are as important as accurate measurements. Here’s the thing, understanding property value and how measurement standards play a key role is vital to any real estate agent. When you are assisting the consumer with making the [...]

By |October 11, 2022|Categories: Real Estate|Comments Off on Real Estate and Floor Plan Frustrations – Why Consistency Matters
  • FOMO

FOMO: The Fear, the facts and the regrets – Why your buyer may be dissatisfied with their new home

Everyone wants to know that their purchase is satisfaction guaranteed. But FOMO (the fear of missing out) has led to “I can’t get no satisfaction” for many people across the nation. Homebuyer’s remorse is not something you want to hear about when trying to build your real estate business. It is difficult for buyers to fully understand a property when there is a lack of reliable information. Quick listings and even quicker property sales have led to many dissatisfied homeowners. However, there are ways to help your clients get [...]

By |October 4, 2022|Categories: Real Estate|Comments Off on FOMO: The Fear, the facts and the regrets – Why your buyer may be dissatisfied with their new home
  • iGuide - Talking to Realtor

Is Your Realtor Lingo Communicating the Full Value of Your Listing?

Are you communicating with your clients in the right way? Your peers easily connect with RealtorⓇ lingo but the consumer needs a simple way to understand your listings. A description of a handyman special or a fixer-upper is agent speak for “this house needs substantial work and is mainly land value”. It’s good to give your fellow Realtor® the heads up about your opinion of a property, but how do you communicate value to your buyer and seller? Realtor lingo thesaurus – turning your words [...]

By |September 13, 2022|Categories: Real Estate|Comments Off on Is Your Realtor Lingo Communicating the Full Value of Your Listing?

The real reasons you should be using a professional Real Estate Photographer – it’s not what you think

OK, so here you go again. You’ve been referred by an acquaintance to give a listing presentation for someone who is considering putting their home on the market. You gather up the sales comparisons for the subject property and head out to meet the seller. Simple. But when you reach the home, the owner starts to quiz you about how you will market their property to get it sold quickly. Sales comparisons are not enough to convince them to give you the listing. You stumble [...]

By |September 1, 2022|Categories: Real Estate|Comments Off on The real reasons you should be using a professional Real Estate Photographer – it’s not what you think
  • IGuide - Screen value

5 Simple ways to increase your screen value for online Real Estate listings

Are your listings getting enough screen time? Clickbait not only applies to social media advertising it applies to professional real estate listing marketing. To grab attention and keep it, you need to encourage homebuyers to stay a little longer checking out more than the primary photo. Spark more interest and the desire to click to the next photo by using professional photographer's services. Are you currently using 3D tours and floor plans as part of your real estate marketing plan? If not, here are a [...]

By |August 15, 2022|Categories: Real Estate|Comments Off on 5 Simple ways to increase your screen value for online Real Estate listings

How to Start a Real Estate Photography Business – 5 Must-Have Essentials

You want to build a real estate photography business but need a few pointers. Taking photos for real estate agents is a lucrative way to earn a living. But first, you need to understand what real estate photography is. This niche industry involves using a variety of tools to enhance the look, marketability, and value of residential and commercial properties. Taking professional photos is just the beginning. Everything you need to know on how to start a real estate photography business can be discovered by [...]

By |July 1, 2022|Categories: Photography, Real Estate|Comments Off on How to Start a Real Estate Photography Business – 5 Must-Have Essentials
  • iGuide - Brown Modern Real Estate Instagram Post

Blockchain and Real Estate – What’s all the buzz about?

Have you heard the term blockchain and immediately thought of cryptocurrency and Bitcoin? Perhaps you think, why should I care about blockchain? Blockchain technology and real estate are currently being considered for a variety of real-world transactions. Though the technology itself is not new, according to a recent NAR report it will likely be years before you will see the effects in mainstream real estate transactions. But regardless of when blockchain becomes instrumental in your daily life, it is something to take notice of and [...]

By |June 1, 2022|Categories: Real Estate|Comments Off on Blockchain and Real Estate – What’s all the buzz about?
  • iGuide - 3D Tour

Why use 3D tours to engage buyers

Impact. If you want to have an impact on your real estate marketing think of 3D tours. Photos are useful to present a 2-dimensional picture of a property but with 3D tours, you not only paint the picture but you make the picture come to life. Videos can help the consumer comprehend a space quickly and can deepen the emotional attachment. Here are the top ways to engage buyers using 3D tours and iGUIDE® and why it is important. The stage Preparation for [...]

By |May 1, 2022|Categories: Real Estate|Comments Off on Why use 3D tours to engage buyers

Real Estate Agent marketing for 2022

Are your real estate marketing strategies working? Is your funnel getting clogged? It’s time you thought about the different stages of marketing to improve getting qualified leads from the top of your funnel to the bottom. Attract potential customers by lubricating their thoughts, delighting them with quality information, converting them into clients and closing the deal. Begin by contemplating how to brand yourself in real estate. NAR reports that 88% of buyers purchased their home using a Realtor® and 89% of sellers had assistance from [...]

By |April 15, 2022|Categories: Real Estate|Comments Off on Real Estate Agent marketing for 2022