Unleashing the emotional appeal: Creating an authentic brand story on social media
In today's digital age, social media has become an essential tool for REALTORS® to connect with their audience and build a strong brand presence. By effectively telling a compelling brand story on social media, REALTORS® can attract and engage potential clients, differentiate themselves from competitors and ultimately drive sales.[...]
10 ways REALTORS® can stand out online
Social media has become an essential tool for real estate agents to connect with potential clients and showcase their expertise. However, with the increasing number of agents using social media platforms, it is crucial to find ways to stand out from the competition. In this article, we will explore[...]
Floor Plan Fantasy – Helping the Buyer’s Dreams Come True
Make your buyer's fantasies come true. Whether a home is recently constructed or in need of a complete overhaul, the way to a buyer's dream home reality is through a floor plan. According to the 2022 statistical report by NAR, 80-92% of home buyers are purchasing previously owned[...]
How to Sell in 2023, Decreases in Prices Means Increases in Marketing
41% of Americans are in fear of a housing recession, according to a recent article from the National Association of REALTORS (NAR). Real Estate in 2023 is triggering uncertainty for many homeowners. Is selling in a down market the right move? What about waiting for mortgage interest rates[...]
How Rising Interest Rates Are Affecting Realtors®
The rising tide lifts all ships, but rising interest rates may sink your sales for Real Estate in 2023. After a few stellar years of record sales and some of the lowest mortgage interest rates recorded, the pendulum is beginning to swing in a different direction. Home sellers[...]
The Real Impact of Banned Foreign Home Buyers in Canada
The foreign home buyer ban is now in place throughout Canada. For the most part, the new legislation is just another law in the books that you need to be aware of. The goal of the new rules is to make more residential properties available for residents. By[...]
What Are You Getting Paid For? Explaining Your Real Estate Agent Remuneration
Let’s talk about money. Big commissions are why you got into real estate but how do you justify the amount you charge for your services? Why do I need a real estate agent is often the first question sellers ask themselves when wanting to put their house for[...]
Real Estate Hindsight – Analyzing your Successes and Failures
A recent NAR report indicates that the hot housing market is starting to cool off. This is triggered by rising interest rates, a weaker economic outlook and an increase in inventory. This means you must use all the tools at your disposal to stay in the game. It’s[...]
How to Keep Your Real Estate Leads Up When the Market is Heading Down
Real estate is heading into the bear market territory. After a couple of years of “go, go, go!”, home sales are beginning to decline. A bear real estate market doesn’t mean you have to look for another job, it means you must look for ways to improve on[...]
Realtor Lingo: More Real Estate Terms
The home is one you’ve been waiting for, has been lovingly cared for, exudes character, is move-in ready, priced to sell and shows pride of ownership by the original owners but, should your buyer risk purchasing it as is where is from the motivated sellers? Real estate terms[...]
How one photographer used iGUIDE to make a new plan for success
When the pandemic hit, Marco Mendez, a Sales Manager in the hospitality industry, lost his job like many people in the country. Marco already had significant experience working in a corporate setting. Before moving to the United States, he worked at Coca-Cola back home in Venezuela and more recently,[...]
Top 5 Things Home Sellers Expect from Their Real Estate Agent
Silence is golden but when it comes to real estate you are expected to be anything but quiet. Every seller wants to hear the details of how you will get their property sold. Your client’s real estate agent expectations can be met by providing what has become the norm.[...]
The 3-Step System to Optimize Your Online Listing, Step 3: Show Results to Your Clients
On with the show. Proof of your efforts to successfully market a property can help your seller understand how and when their home gets viewed. Not only can you identify the most popular dates and times the 3D virtual tours and floor plans have been seen, but you can[...]
The 3-Step System to Optimize Your Online Listing, Step 2: Sharing Your Listing to Get Attention
Marketing real estate listings mean sharing information across as many channels as possible. Accurate floor plans, advanced measurements and easily navigated 3D virtual tours capture attention and provide an engaging experience for both the consumer and real estate professionals. Once your listing is prepped up, tidied up and spruced[...]
The 3-Step System to Optimize Your Online Listing, Step one in the New Guide for Real Estate Marketing Materials
Your real estate marketing materials should grab the attention of prospective buyers. From 3D virtual tours and photos to detailed floor plans and accurate measurements, you can make your listings come to life. The aim is to encourage consumer interaction to help form an emotional attachment to the space.[...]
The 3-Step System to Optimize Your Online Listing
Your online real estate listing should attract buyers, be easily shared and provide results to the seller. With competition heating up and sellers scrambling to get their properties sold you can win listings by implementing a solid marketing plan. What is the first thing every real estate agent advises[...]
Realtor Lingo: Do You Know What You are Saying?
What are you talking about? Every day you get ready to represent home buyers and sellers because you are a real estate professional. MLS listing protocols are second nature, determining a competitive listing price is easy with accurate measurements and writing up contracts is part of your routine. But[...]
Real Estate and Floor Plan Frustrations – Why Consistency Matters
Real estate is one of the most inconsistent industries on the planet. Each state has a different set of rules and standards set forth by several different real estate boards and associations. Supply and demand drive the market up and down. Several factors affect whether or not you make[...]
FOMO: The Fear, the facts and the regrets – Why your buyer may be dissatisfied with their new home
Everyone wants to know that their purchase is satisfaction guaranteed. But FOMO (the fear of missing out) has led to “I can’t get no satisfaction” for many people across the nation. Homebuyer’s remorse is not something you want to hear about when trying to build your real estate business.[...]
Is Your Realtor Lingo Communicating the Full Value of Your Listing?
Are you communicating with your clients in the right way? Your peers easily connect with RealtorⓇ lingo but the consumer needs a simple way to understand your listings. A description of a handyman special or a fixer-upper is agent speak for “this house needs substantial[...]
