Real Estate Blogs2021-10-19T13:23:09-04:00

The Real in Realtor® Eliminate Risky FSBO Transactions by Using an Agent

The FSBO. Yeah, you know this acronym inside and out, the challenge is how do you explain to the “for sale by owner” consumer that using a Realtor® is more than paying a commission to sell their house? Plenty of homeowners try to sell their own residences by sticking a homemade sign on their front lawn and listing some inaccurate data and self-edited photos on Kijiji. But when it comes to selling your home privately, the risks outweigh the rewards. Is the consumer really informed [...]

By |December 1, 2021|Categories: Real Estate|Comments Off on The Real in Realtor® Eliminate Risky FSBO Transactions by Using an Agent

Leading the Way with Essential iGuideⓇ Benefits for every RealtorⓇ

If you have been thinking of ways to increase awareness and capture more real estate leads in Canada, iGuide® is essential. With thousands of agents competing for the attention of buyers and sellers, you can stand out by showing why you are the Realtor® of choice. Your professionalism and experience are key to guiding the consumer on their real estate journey and the best way to prove your worth is by showcasing accurate and inviting property information. An iGuide® can do exactly that. [...]

By |November 15, 2021|Categories: Real Estate|Comments Off on Leading the Way with Essential iGuideⓇ Benefits for every RealtorⓇ

Trending Now: Smart Technology, Smart Marketing, Smart Realtors®

Real estate technology in 2021 is giving you ways to shape your future. Whether you are focused primarily on residential or commercial property you can’t ignore the changing landscape of your industry. Now is your time to take advantage of proptech trends to boost your brand, increase buyer awareness, grow your leads, and keep those referrals coming. As threatening as the word sounds, technology is your friend and it can influence the way you do business and the way the consumer judges your competency. The [...]

By |October 30, 2021|Categories: Real Estate|Comments Off on Trending Now: Smart Technology, Smart Marketing, Smart Realtors®

iGUIDE: The Right Move for Every Part of Our Real Estate Transactions

By: Alex Likholyot We recently sold our home, bought a new one and used the benefits of the iGUIDE offered by the listing agents of both homes. iGUIDE made our real estate journey memorable and easy while making the moving process smooth for everyone involved. Here are just a few reasons I will always insist on my real estate agent using an iGUIDE when selling or buying a home. Using 3D tours for virtual showings when marketing a home helps to attract higher [...]

By |October 6, 2021|Categories: Real Estate|Comments Off on iGUIDE: The Right Move for Every Part of Our Real Estate Transactions

The Value of Virtual Tour Technology for Real Estate Agents in 2021

Value. What makes something valuable? Something has value if it is useful, desirable, and implies quality. If you are a real estate agent you know virtual tours are valuable. Though many of you will be happy to leave much of the past several months behind, something you should keep from 2021 is the technology for real estate agents including virtual tours. As you slowly begin to shift away from all the rhetoric around houses selling themselves, you will come to realize that as the markets [...]

By |September 14, 2021|Categories: Photography, Real Estate|Comments Off on The Value of Virtual Tour Technology for Real Estate Agents in 2021
  • offer letter

Real Estate Agents Beware of Offer Letters as Emotional Bait

Emotions run high when you put a seller’s house for sale. To them it’s not just a house, not just some brick and mortar sitting on a piece of dirt somewhere in the city or municipality. Whether your seller has lived in their house for 1 year or 50 years, it is a home filled with memories and paid for with a good portion of their annual income. So the next time you list a property for sale consider the journey the seller has been [...]

By |August 14, 2021|Categories: Real Estate|Comments Off on Real Estate Agents Beware of Offer Letters as Emotional Bait

Buying Real Estate Online – A New Beginning for the Home Buying Process

Consumer goods are being sold online at record paces. Ever since the launch of platforms like Amazon, eBay and Shopify, sales are booming for e-commerce businesses. You can purchase everything from clothing and household goods to big-ticket items like vehicles. The ease and speed at which these transactions occur is one reason online buying is so popular, but what about buying real estate online? Purchasing a home is a little more complicated than reading a couple of reviews and clicking on the top-rated item.  [...]

By |July 30, 2021|Categories: Real Estate|Comments Off on Buying Real Estate Online – A New Beginning for the Home Buying Process

Real Estate Technology is Here to Stay | Here is what you need to know

Tech Tock... Paper is a thing of the past it’s time to recycle, review and revise your real estate marketing tools. Technology for real estate agents is moving transactions off paper and into the clouds. New-age tools and platforms are challenging the status quo and making it easier for the consumer to access information online. Are you still relying on old-school real estate marketing, paper brochures, and self-measurements? You need to be using current technology to adapt to the changing landscape and behaviours of home [...]

By |July 14, 2021|Categories: Real Estate|Comments Off on Real Estate Technology is Here to Stay | Here is what you need to know
  • floorplanner 3d model

Think Inside the Box; Visualizing Inside a Home with Floorplanner

The world is always trying to get everyone to think outside the box. Yes, getting the wheels spinning with new advancements in real estate technology makes interacting with consumers faster and easier. There are accurate ways to provide square footage calculations, offer detailed room dimensions, and create 3D videos and floor plans, such as using the iGUIDE floor planner. Working with sellers and buyers has never been more cyber friendly. But real estate marketing is more than signing listings and for sale signs. It's about [...]

By |June 27, 2021|Categories: Real Estate|Comments Off on Think Inside the Box; Visualizing Inside a Home with Floorplanner
  • talking to your realtor

Should You Sell Your House Right Now? 5 Reasons to Talk to Your Realtor

Let’s cut to the chase. Selling a home has changed dramatically over the past few months. It’s no longer as simple as signing a couple of documents with your Realtor and getting the space ready for the real estate photographer to grab a few awesome photos. So the question on every seller’s mind that keeps repeating over and over is: “should I sell my house right now?” The answer may surprise you. Now may actually be a great time to sell a residence and here [...]

By |June 27, 2021|Categories: Real Estate|Comments Off on Should You Sell Your House Right Now? 5 Reasons to Talk to Your Realtor
  • real estate 3d tour

Real Estate technology to the rescue. iGUIDE Virtual Showing is a free tool to assist with physical distancing.

Throughout the Covid-19 pandemic real estate has been considered essential in most areas. This has meant that real estate agents have had to adapt some of their regular practices to accommodate social distancing and less in-person contact. Real estate virtual tour cameras have been a life-saver during these past few months. Social Media platform use have skyrocketed. Video chatting software platforms have seen exponential growth, we are consuming more media and at the very least, we are using text messaging and video chatting to keep [...]

By |June 27, 2021|Categories: Real Estate|Comments Off on Real Estate technology to the rescue. iGUIDE Virtual Showing is a free tool to assist with physical distancing.
  • homebuyers want accurate measurements

What do Home Buyers Really Want?

What home buyers are looking for right now, and what this means for you. We have all spent a lot more time in our homes over the past several months. Our homes have gone from being where we eat, sleep, and store our stuff to also becoming our schools, offices, and gyms. Surprisingly, surveys indicate that most of us rather like being in our homes, and if given the choice, more than 75% of office workers would prefer to telecommute more often. Unsurprisingly, this [...]

By |June 27, 2021|Categories: Real Estate|Comments Off on What do Home Buyers Really Want?