Summer's here — the sun is high, but while some agents coast into vacation mode, you’re ready to turn up the heat! Here’s a full-blown 8-week marketing campaign to help you build visibility, generate leads and keep those listings moving through the hot season.
☀️ WEEK 1: Launch your “Summer Home Goals” series
- Theme: Showcase listings perfect for summer living — pools, patios, A/C, bright kitchens.
- Action: Create a weekly IG carousel or reel featuring a “summer dream home.”
- Bonus: Hire an iGUIDE Service Provider to create immersive virtual tours so clients can browse from the beach.
🎯 Goal: Drive more traffic to listings while positioning yourself as the go-to for lifestyle properties. Shape
☀️ WEEK 2: Summer giveaway time
- Theme: Host a local giveaway — think beach gear, concert tickets, or a gift card to a local ice cream spot.
- Action: Ask people to tag a friend + follow your page for a chance to win.
- Bonus: Collect email addresses via a form shared across your social channels (and link to your Instagram bio) for future nurture campaigns.
🎯 Goal: Boost engagement, grow your social audience and start conversations with potential buyers/sellers. Shape
☀️ WEEK 3: Behind-the-scenes content blitz
- Theme: “A Day in the Life of a Real Estate Agent (Summer Edition)”
- Action: Share BTS content of showings, prep work, client meetings — and yes, even that mid-day iced coffee stop.
- Bonus: Show off how tools like iGUIDE help you save time while delivering premium results (share stats from your iGUIDE Analytics report).
🎯 Goal: Build trust and relatability. People want to work with humans, not highlight reels. Shape
☀️ WEEK 4: Mid-summer market update
- Theme: What's really happening in the local market?
- Action: Film a short 60-second video or write a quick blog breaking down local trends (inventory, prices, time-on-market).
- Bonus: Offer a free home value estimate at the end to capture seller leads.
🎯 Goal: Establish authority while capturing both buyer and seller interest. Shape
☀️ WEEK 5: Client spotlight week
- Theme: Celebrate your past buyers and sellers.
- Action: Share their stories, before-and-after photos or a quick interview (with permission).
- Bonus: Encourage them to tag your business or leave a Google review.
🎯 Goal: Strengthen social proof and highlight your client care. Shape
☀️ WEEK 6: “Ask Me Anything” livestream or Q&A series
- Theme: Answer common real estate questions in a relaxed, summery vibe.
- Action: Host an Instagram Live or post a “Q&A Friday” answering top questions from followers.
- Bonus: Reuse the clips as evergreen social content.
🎯 Goal: Drive interaction while showcasing your knowledge and approachability. Shape
☀️ WEEK 7: Summer listing refresh
- Theme: Refresh your current listings with new marketing materials.
- Action: Get creative — try fun touches like snapping a selfie with a lemonade (tiny umbrella included!) at the property’s key summer spots and re-share on all platforms.
- Bonus: Add an iGUIDE Virtual Tour if you haven’t already — it helps listings stand out and reduces days on market.
🎯 Goal: Revitalize stale listings and attract new attention. Shape
☀️ WEEK 8: Celebrate & call to action
- Theme: Wrap up the campaign with a big thank-you and a strong CTA.
- Action: Post a video or carousel reviewing your summer campaign wins — and invite people to reach out before the fall rush.
- Bonus: Tease what’s coming in the fall (market shifts, back-to-school moves, sneak peak of properties ‘coming-soon’).
🎯 Goal: Keep momentum going and encourage last-minute summer clients to take action. Shape
Final thoughts: Marketing that sizzles
An intentional, well-paced campaign keeps you front and center all summer long — while still giving you room to breathe (and maybe sneak in a long weekend or two).
With tools like iGUIDE making your listings look professional and polished with minimal effort, you’ve got more time to focus on what really moves the needle: connection, consistency and creativity.
So grab your sunglasses, queue up a fun playlist and make things happen this summer!
📩 Want a free content calendar based on this campaign? Find it here:
