How Logic Media built a real estate media business on quality
Logic Media has grown fast. In under three years, the agency has gone from startup to a team of 40+ across the eastern seaboard, with 23 based in Victoria. They work with over 350 agents and have earned exclusive marketing supplier status with three of Victoria's largest corporate groups: Ray White Victoria, Barry Plant and Harcourts.
Co-founded by Daniel Nik and Patrick McConnachie, the agency believes that great marketing creates emotion, tells the story of a home and helps buyers imagine themselves inside it. That standard doesn't leave room for tools that fall short.
The workflow problem holding real estate media agencies back
Delivering a complete property experience used to mean juggling multiple tools across multiple steps. For a business built on consistency, that introduced risk. Any time a workflow depends on more than one system, there's more room for things to slip: timing, accuracy, delivery. For Logic Media, that wasn't acceptable.
Before switching to iGUIDE, Logic Media relied on Matterport for 3D tours and floor plans. As the business grew, the friction became too big to ignore. Matterport's pricing didn't scale with their volume, and the end-to-end process wasn't fast enough to meet their turnaround targets consistently. To maintain their reputation for speed and quality, they needed a system built for high-production environments.
What used to require multiple tools and multiple steps is now streamlined into a single workflow.
How iGUIDE delivers a complete property experience in a single capture
iGUIDE creates one complete deliverable from a single site visit. Logic Media captures the space once and delivers an immersive 3D walkthrough, an accurate interactive floor plan and precise measurements, all integrated directly into the realestate.com.au listing.
Logic Media made iGUIDE standard across every residential listing they shoot. Every property, regardless of price point, gets a complete marketing suite.
The standout feature for the team is the floor plan integration. Using the PLANIX R1, they capture a 3D tour, a detailed floor plan and a site plan in a single workflow. For a business of Logic Media's size, that's one site visit replacing three separate steps.
REA integration
The complete iGUIDE experience appears inside the realestate.com.au listing, where buyers are already searching.
Immersive 3D walkthrough
Buyers explore the full property before inspection, understanding layout, space and flow from the first click.
Interactive floor plan
Supports in-tour navigation and gives buyers the layout context that photos alone can't provide.
What this actually changes for agents and buyers
Less back-and-forth before showings
Buyers can explore layout, flow, and key details upfront—so questions get answered before they book.
Faster listing decisions with clearer information
Listings give buyers what they need to move forward without waiting for follow-ups or second visits.
More confident buyers from the first click
Floor plans, measurements and walkthroughs reduce guesswork and build trust early.
Listings that stand out without extra effort
A complete property experience helps agents differentiate on realestate.com.au without adding more work per listing.
How complete real estate marketing improves listing performance and buyer experience
When Logic Media delivers an iGUIDE, the difference shows up before a showing is even booked. Buyers arrive with context and agents spend less time explaining the basics.
Higher listing volume without missed deadlines
Faster capture and delivery lets the team handle more shoots without compromising turnaround.
Meeting developer expectations on detail
Detailed floor plans and measurements support projects where accuracy and presentation both matter.
Listings that stand out in competitive markets
Complete property information helps listings compete more effectively against similar inventory.
Complete every realestate.com.au listing with iGUIDE
As realestate.com.au raises the bar on immersive listing standards, Logic Media is already delivering them. Daniel built iGUIDE into the foundation of every shoot. Every property. Every time.
“This isn’t the future. This is the present.”
Logic Media isn't stopping at the Victorian border. In partnership with Industri Media, Logic Media now services Victoria, Queensland and New South Wales. The Sydney launch is led by Daniel Nik, Patrick McConnachie and Avi Khan, bringing the same standard of service that earned Logic Media exclusive supplier status across three of Victoria's largest corporate groups to agents across the eastern seaboard. iGUIDE is built into the offering from day one.
See how iGUIDE helps media teams deliver complete listings.
Author
Jennee Rasavong
Content Marketing Manager
Jennee is the Content Marketing Manager at Planitar, makers of iGUIDE, where she creates clear, practical content grounded in real customer workflows. Her work focuses on blogs, customer stories, and guides that help make complex tools easier to understand.