Inside Anthony Molinaro's approach to online-first listings
Founded in 2010, OBrien Real Estate has grown from a single office into one of Victoria’s largest real estate networks, with 35 offices across the state. Anthony Molinaro is a Licensed Estate Agent and Auctioneer with the agency.
For Anthony, the buyer experience starts well before an inspection. Many buyers are forming their first impression online, sometimes from another suburb or interstate. iGUIDE gives them a way to explore the whole property, understand how the spaces connect and get a better feel for the home before deciding what to do next.
Vendors respond to that same visibility. When Anthony shows them the tour of their own property, they can see how the home is being presented in full, not just through a selection of individual photos.
Helping buyers understand a property before they inspect
Before using iGUIDE, buyers had fewer ways to understand how a property flowed before seeing it in person. Photos and a floor plan could show individual rooms, but they didn't always give buyers the same sense of how spaces connected or whether the property would work for their needs.
For interstate and overseas buyers especially, who couldn't inspect in person, that could mean missing out on a home simply because they couldn't get a proper feel for it in time. And at a physical inspection, a real mix of serious buyers and curious lookers made it harder to gauge genuine interest beforehand.
An iGUIDE tour lets buyers move through the property room by room and understand how the spaces connect. Instead of piecing together the layout from individual photos, they get a clearer sense of the home before they visit.
Those who attend a physical inspection after viewing the iGUIDE tour arrive already somewhat familiar with the home. They're informed, they're decisive and the quality of those conversations is better.
The measurement tool buyers reach for
The iGUIDE feature Anthony rates most is the measurement tool. Inside the tour, buyers can measure rooms and spaces themselves. They check whether their furniture fits and plan where it will go, long before the home is theirs. iGUIDE floor plans are LiDAR-accurate and delivered within 24 hours, so the numbers buyers plan around are numbers the agent can stand behind.
“The best enhancement is the measurement tool inside an iGUIDE.”
Pre-inspection familiarity
Buyers explore the property online before they arrive in person.
Furniture planning
Buyers use the measurement tool to check where their furniture will fit.
Remote buyer confidence
Interstate and remote buyers get a better feel for the home before deciding to inspect.
A complete property listing, open anytime
Because the tour is available around the clock, buyers can explore the property whenever it suits them, from wherever they are. On realestate.com.au, iGUIDE sits directly within the listing through the Tour the Property experience, giving buyers an easy way to move through the home and understand how the spaces connect.
For Anthony, that means buyers can do more of their homework before an inspection, while vendors get a listing that gives a fuller view of the property.
24/7 property access
Interactive 3d property tour
Room measurement tool
See the full property, inside and out
What this changes for buyers and vendors
When buyers have already explored a property online, they come to the next step with more context. They have a better sense of the home, can make a more educated decision about whether it fits their needs and arrive at an inspection already familiar with the space.
For remote and interstate buyers, that matters even more. They can get closer to the experience of physically inspecting the property before they are able to visit in person.
Vendors respond to that same transparency. Anthony says they value being able to see the entirety of their property presented in the tour, rather than only through a selection of individual photos.
"Buyers get a real sense of the space remotely, interstate and overseas buyers can properly assess it before travelling, and by the time people walk through in person, they're genuinely interested, which just makes everything run smoother."
Better-informed buyers
Buyers have more context before deciding whether to inspect or enquire.
More confident remote buyers
Interstate and remote buyers get a better feel for the home before visiting.
Greater vendor confidence
Vendors can see how the whole property is being presented, not just selected images.
Help buyers know the home before they arrive
For Anthony, that’s the value of iGUIDE: buyers can explore the property before a physical inspection, get a better feel for the space and make a more informed decision about whether it’s right for them.
For remote and interstate buyers, that access matters even more. And for vendors, it means their property is presented in full, not just through selected photos.
"If you're not using the iGUIDE 360 tour, get on board."
Give buyers a better first look before they inspect.
Author
Ben Morling
Digital Marketing Manager
Ben Morling is Digital Marketing Manager for iGUIDE Australia. He works across digital strategy, campaigns and content to help grow iGUIDE’s presence in the Australian market and support the real estate professionals who use it.