Inside Ant Manton's approach to complete listing marketing
LJ Hooker Pinnacle Property operates three offices across Tasmania's eastern seaboard. Ant Manton leads sales for the agency and has ranked among LJ Hooker's top performers nationally for consecutive years.
Tasmania's property market draws consistent interstate interest. Buyers in Sydney or Melbourne researching Hobart properties can't inspect a listing before deciding whether to enquire. Ant built his marketing package to close that gap.
The listing gap costing Australian agents qualified buyers
Photo-only listings put the work onto everyone else. Buyers still need to ask about layout and dimensions. Agents field those calls. Vendors wait for certainty that should have arrived sooner. Developers make site visits to answer questions that a floor plan and site plan would have answered online.
For Ant, the practical question was whether he could deliver complete marketing consistently across every listing, at every price point, without adding complexity to the workflow. Finding a repeatable answer to that question was what changed the way he works.
"When a Sydney buyer can walk through the home, check the room sizes and see the block before they've even picked up the phone, they enquire warmer and they enquire ready. I'm not interested in gimmicks."
I use iGUIDE because it does the qualifying for me before the buyer even calls, and you can feel the difference in the conversation.
How iGUIDE delivers a complete property package in a single visit
Ant works with Next Creative, his local iGUIDE Pro, to capture every listing in a single visit. Next Creative delivers a 3D virtual tour, an accurate floor plan and a Site Plan as a complete package. Ant puts it on the realestate.com.au listing. Every property, every time. The workflow doesn't change based on price point or property type.
3D virtual tour
Buyers explore the full property online before the first open for inspection.
Site Plans
Shows boundaries and access, the first thing a developer wants to see.
Accurate floor plan
Verifies the dimensions buyers find on realestate.com.au before they even enquire.
What a complete iGUIDE workflow delivers
Every listing goes to market complete
Interstate buyers arrive pre-qualified
Vendors see the difference at appraisal
Developers get answers without a site visit
What this actually changes for agents, vendors and developers
When every listing includes a 3D virtual tour, floor plan and Site Plan, buyer behaviour changes. Interstate investors don't need a phone call to understand a property because they've already toured it, checked the dimensions and assessed the block. By the time they enquire, the conversation starts further along.
For vendors, it shifts the appraisal. iGUIDE is part of the standard package, vendors receive it without having to ask. That consistency is visible in how vendors respond and, over time, in the referrals and repeat instructions that follow.
Qualified enquiries from day one
Interstate buyers can tour, measure and assess a property before making contact. The conversations that follow start from a position of genuine interest.
A standard vendors notice
Every vendor receives the same complete marketing package. That consistency becomes part of Ant's reputation and part of how he wins the next appraisal.
Developer questions answered upfront
Site Plans show exactly where the property sits and what access looks like. Developers get what they need without scheduling an additional visit.
How complete property marketing wins more listings in Australia
For Ant, iGUIDE is infrastructure. It's built into the package, and it stays there.
His advice to other agents is direct: stop treating it as an add-on and make it standard on everything. The agents who do will convert more of the enquiries they're already paying to generate.
"It's non-negotiable for me now. Whether it's a $600,000 home or a multi-million-dollar property, every single listing gets the full iGUIDE package. Same standard, every time, no exceptions."
See how iGUIDE helps agents win more listings.
Author
Jennee Rasavong
Content Marketing Manager
Jennee is the Content Marketing Manager at Planitar, makers of iGUIDE, where she creates clear, practical content grounded in real customer workflows. Her work focuses on blogs, customer stories, and guides that help make complex tools easier to understand.