As the saying goes, it is easier to keep a customer than to gain a new one. Typically, there is far less time, effort and money needed to maintain a relationship, as opposed to attracting new leads. According to F.F. Reichheld in The Loyalty Effect (Harvard Business School Press), repeat [...]
by: Anne Sperling featured at Inman Being an agent means that you’ve dedicated your career to doing business on behalf of others — and the convenience and functionality you bring to the transaction is what many sellers find attractive about working with agents; you, your presentation and the power of [...]
At a recent real estate event, a question was posed to the audience. What do you get paid for? The answers were varied. Negotiation, marketing skills, and value were words commonly mentioned. And then someone said “my experience” and the speaker’s eyes lit up. “What does experience mean?” she asked. [...]
When public works officials in Courtenay on Vancouver Island, B.C., decided to contract for floor plan maps of their municipal buildings, they discovered a taxpayer-savings surprise. “We tendered it out, and got different responses, and the fellow with the iGUIDE system was actually the most affordable. . . with the most [...]
Congrats, you’ve done it! You followed the plan and you won the listing! Naturally, the next step is to follow through on your marketing plan. It’s time to get as many eyeballs on the listing as possible and earn your commission.These days, Millennials between the ages of 24 and 38 make [...]
What are buyers really looking for online these days, and where are they searching for it? These stats may surprise you. There are a whole lot of things to look at on the internet these days. Recently, Statista put the number of active blogs at somewhere around 28.3 million. That’s [...]
Some would say that your listing presentation is your one chance to create a first impression. However, Google tells us that your customers are searching online for up to 90 days before even contacting a real estate agent. (Google Stats 2014) If that is the case, once you get to [...]
Whether you’re a new agent or a seasoned pro, chances are you’re always looking for that competitive edge over other local agents to score the hottest new listings in your area. From your (perfectly on-brand) listing presentation to your rock-solid knowledge of the latest neighbourhood sales, you’ve got the tools [...]
For real estate photographers, the demand for 3D virtual tours is rapidly becoming more commonplace. And, for good reason. 360 panorama tours offer audiences an immersive and intuitive experience, which gives them a clear idea of a space they are interested in. While 360 panoramas are certainly attention-grabbing, [...]
Everyone gets the same 24 hours in a day. However, not all hours are created equally. Some people seem to get more productivity out of their time than others. Meanwhile, others can’t seem to catch their breath, and before they know it, another work day has slipped by. Why? [...]
