Real estate agents may be surprised to hear that a 2018 report from the National Association of Realtors (NAR) found that home buyers don’t just want to see a floor plan as part of the listing, they think it’s essential information that must be provided with every listing. In fact, homeowners [...]
Co-founders of iGUIDE Kevin J Klages (left) and Alex Likholyot (right) Kitchener, ON (May 16, 2019) A leadership change is underway at local Kitchener proptech company, Planitar Inc. The creators of the iGUIDE® camera system, the most efficient way to understand a physical space through accurate floor plans, 3D tours, and [...]
Real estate marketing is becoming more and more competitive. To attract potential buyers and give them enough information to make an offer quickly, you may be providing room measurements and floor plans. Indeed, according to the National Association of Realtors, these details are the most important metrics home buyers use when [...]
Moving is listed as one of the top three most stressful life events. As one of the largest financial transactions in life, it can be hard to remove the emotion from the transaction.Neuroscientists have determined that emotions such as love, vanity, and pride can play a central role in this entire [...]
Do you remember when we liked getting email? We liked it so much that Hollywood once made an entire movie about it. In You’ve Got Mail, the charming and feisty shop owner (played by Meg Ryan) had an email flirtation with the business savvy but slightly annoying corporate executive (played by [...]
As the saying goes, it is easier to keep a customer than to gain a new one. Typically, there is far less time, effort and money needed to maintain a relationship, as opposed to attracting new leads. According to F.F. Reichheld in The Loyalty Effect (Harvard Business School Press), repeat [...]
by: Anne Sperling featured at Inman Being an agent means that you’ve dedicated your career to doing business on behalf of others — and the convenience and functionality you bring to the transaction is what many sellers find attractive about working with agents; you, your presentation and the power of [...]
At a recent real estate event, a question was posed to the audience. What do you get paid for? The answers were varied. Negotiation, marketing skills, and value were words commonly mentioned. And then someone said “my experience” and the speaker’s eyes lit up. “What does experience mean?” she asked. [...]
When public works officials in Courtenay on Vancouver Island, B.C., decided to contract for floor plan maps of their municipal buildings, they discovered a taxpayer-savings surprise. “We tendered it out, and got different responses, and the fellow with the iGUIDE system was actually the most affordable. . . with the most [...]
Congrats, you’ve done it! You followed the plan and you won the listing! Naturally, the next step is to follow through on your marketing plan. It’s time to get as many eyeballs on the listing as possible and earn your commission.These days, Millennials between the ages of 24 and 38 make [...]
