23 08, 2019

Sell Your Home Faster and for More

2019-08-23T19:16:12+00:00iGUIDE|

iGUIDE provides the information home buyers find useful when searching for a home. It provides buyers with property photos, room dimensions, total square footage calculations, floor plans, and a 3D virtual tour. All of this information helps them through the home buying search to better determine if a home is ...

26 07, 2019

MPAC Announcement will lead to big changes in Ontario Real Estate listings!

2019-07-26T14:19:07+00:00Press Releases and Media|

Kitchener, ON  (July 18, 2019)  The Municipal Property Assessment Corporation (MPAC) has issued a statement to their real estate industry users that further explains the extent of the prohibitions on real estate agents from using propertyline™ data, provided through GeoWarehouse, relating to square footage in their listings. This announcement precedes and is connected ...

10 07, 2019

Ethics in Selling: Real Estate Edition

2019-07-10T15:19:01+00:00iGUIDE|

“A salesperson’s ethics and values contribute more to sales success than do techniques or strategies.” – Ron Willingham, Integrity SellingWe all want to believe it’s our skill that gets us the job, but when it comes to real estate, often the numbers tell a different story. According to the 2018 National ...

31 05, 2019

Why Are Floor Plans Important?

2019-06-03T09:58:43+00:00iGUIDE|

Real estate agents may be surprised to hear that a 2018 report from the National Association of Realtors (NAR) found that home buyers don’t just want to see a floor plan as part of the listing, they think it’s essential information that must be provided with every listing. In fact, homeowners ...

16 05, 2019

Leadership Change Signals Further Growth and Innovation for Planitar Inc., the Makers of iGUIDE®

2019-05-16T12:07:04+00:00Press Releases and Media|

Co-founders of iGUIDE Kevin J Klages (left) and Alex Likholyot (right) Kitchener, ON  (May 16, 2019)  A leadership change is underway at local Kitchener proptech company, Planitar Inc. The creators of the iGUIDE® camera system, the most efficient way to understand a physical space through accurate floor plans, 3D tours, and ...

29 04, 2019

The Risk of Using Tax Data in Your Listings

2019-04-29T16:34:28+00:00iGUIDE|

Real estate marketing is becoming more and more competitive. To attract potential buyers and give them enough information to make an offer quickly, you may be providing room measurements and floor plans. Indeed, according to the National Association of Realtors, these details are the most important metrics home buyers use when ...

28 03, 2019

Why is home buying emotional? It should be logical too!

2019-04-01T11:14:05+00:00iGUIDE|

Moving is listed as one of the top three most stressful life events. As one of the largest financial transactions in life, it can be hard to remove the emotion from the transaction.Neuroscientists have determined that emotions such as love, vanity, and pride can play a central role in this entire ...

28 02, 2019

How to Create and Use Email Lists

2019-02-28T16:05:10+00:00iGUIDE|

Do you remember when we liked getting email? We liked it so much that Hollywood once made an entire movie about it. In You’ve Got Mail, the charming and feisty shop owner (played by Meg Ryan) had an email flirtation with the business savvy but slightly annoying corporate executive (played by ...

30 01, 2019

How to Stay on the Minds of your Past Clients

2019-01-31T12:12:37+00:00iGUIDE|

As the saying goes, it is easier to keep a customer than to gain a new one. Typically, there is far less time, effort and money needed to maintain a relationship, as opposed to attracting new leads. According to F.F. Reichheld in The Loyalty Effect (Harvard Business School Press), repeat ...