Use technology to connect and stimulate the desire for a new home
Motivation to purchase a new home is as simple as driving engagement through the use of desired technology. Current proptech including interactive 3d tours, accurately measured floor plans, and virtual showings give you the ability to open the lines of communication and encourage a buyer’s interaction with properties of interest to help them make faster decisions. The goal is to help the buyer form an emotional attachment that in turn will drive your real estate agent success rate upwards. Buyers want and need to form an affection for their new home and you can make it happen quickly with iGUIDE’s® cutting-edge technology.
Red flags – no deals
How do you know when your real estate buyer leads are headed down the wrong path? Some red flags include weekend tire kickers who always find something wrong with every property you present either through virtual showings or physical viewing. When a buyer has been on the prowl for a new house for a lengthy period or is vague about the details they want in a floor plan, it may be a sign they are not ready to buy yet. Knowing the full story and the motivation behind the search for a new home will give you clues of whether or not a deal is forthcoming.
Letting go of a buyer lead
Letting go is hard to do. If you have been a real estate professional for several years, you know that some of the best clients take substantially more time than you had hoped. Your real estate agent success rate is reliant on repetition. Engage, inform, contact, connect, sell, and repeat. The only way you let go of a buyer lead is after you have exhausted all methods of communication and fulfilled your fiduciary duties to the consumer. You are the master of the sale, the closer. However, if after months of continual engagement, offering virtual showings, 3D tours, and still no written offers, it may be time to gently let that lead slip back into your history file.
Turning your real estate buyer leads into customers requires good use of timing, engagement, and technology. Help the decision-making process by keeping the communication flowing and giving them the proptech tools to connect now.
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