Victoria just gave agents a new reason to call you
From October 2026, real estate agents in Victoria must publish internal floor area in square metres on residential listings, with auctions and fixed-date sales following from 16 October.
Sam Nokes
Director of Sales — Australia
Sam Nokes is Director of Sales for Australia at Planitar, an REA Group company. He leads the Australian rollout of iGuide, working with photographers, agents and property marketing teams to bring immersive property listings and spatial data to the local real estate market.
Articles by Sam Nokes
- Blog
- Blog
Real estate photography that earns more per shoot
You're already on site shooting. Adding a 3D virtual tour, accurate floor plans and Site Plans from the same visit is what agents now expect on realestate.com.au. One capture. More revenue per shoot. Delivered within 24 hours, pay per project, no subscriptions. Here is how the workflow pays.
- Blog
Keep your photographer. Complete the listing.
Some immersive listing tools ask you to change photographers to get the content buyers now expect. iGuide doesn't. Your photographer shoots. Your listing gets the full suite, integrated directly into realestate.com.au.
- Blog
Why listings with immersive media outperform on realestate.com.au
Buyers decide within seconds whether a property listing is worth exploring. On realestate.com.au, elements like floor plans and immersive walkthroughs help them quickly understand the home. Knowing how immersive media appears inside a listing helps agents present properties more effectively—and helps media partners deliver the experience serious buyers increasingly expect.
- Blog
The standard for real estate listings in Australia is already high—here’s what’s changing next
Buyers don’t just explore real estate listings—they try to understand how a property actually works. As immersive listings become more common, the advantage shifts. The most effective listings combine exploration, orientation and clear presentation, helping buyers quickly understand layout, space and context before booking an inspection.