Meet your speakers
Alex Coombs
Founder & President, Northern Spruce Media
With 12+ years in media and 11 as a photography professor, Alex blends technical expertise with a knack for teaching. Since founding Northern Spruce Media in 2018, she’s built a trusted business helping agents market homes that sell faster and look better.
Chris White (Moderator)
Product Marketing Manager, iGUIDE
A seasoned photographer and gear junkie that champions the needs of real estate photographers while showing how iGUIDE’s tools empower better decisions across real estate, architecture and insurance.
Why you'll want to join
Streamlining operations so you spend less time on admin
Winning clients through relationship-based marketing
Setting and raising your prices with confidence
Avoiding costly mistakes that make listings look unrealistic
Future-proofing your services with 3D tours and floor plans
It just started with one person giving me a chance on shooting his house for free. Eight years later, I think we have over 600 clients.
— Alex, speaking about the power of word of mouth
Can't wait until Sept. 30th? Hear from Alex now!
Earlier this year, Alex joined our panel discussion to share her experience of building a successful media business. Whether you’re just getting started or looking to take your real estate photography business to the next level, you’ll pick up practical tips on gear, branding, the latest tech shaping the industry & more.
Watch now
Learn more about iGUIDE
Why subscription fees suck—and why iGUIDE’s pay-per-project model respects your business
Tired of being told to “choose the plan that’s right for you” but don’t really want to commit to a plan at all? Here’s the truth, subscription fees often start small and scale into a burden.
Escape the dollhouse: choose virtual tours built for the real world
Not all virtual tours are created equal. Dollhouse-style 3D views deliver flash, but professionals need precision, clarity and real-world usability. Discover why floor plan–based tours give you the data and navigation that matter.
From capture to confidence: why every step in your property data pipeline matters
Learn how a strong property data pipeline improves accuracy, reduces rework and leads to better decisions across industries. This blog breaks down the full journey of property data, from capture to deliverable and why every step matters for accuracy and trust.