How can you expand your business without taking on risk?
It's simple: combine your iGUIDE services with documenting construction projects. This fusion offers a compelling way to document properties and eliminate manual processes that hinder progress on construction sites, from remodels to custom builds.
It’s exactly what Barnaby Decam, CEO at Creative Angle, did to grow his business. For him, “It's about standing out from the crowd.” He was looking for a creative way to expand his business and find new ways to use his iGUIDE Camera System.
As one of the original iGUIDE Operators, Barnaby has in-depth knowledge about the system and its capabilities. His journey with iGUIDE started with a casual cup of coffee and blossomed into a thriving real estate photography business he operates with his business partner, Leading Image.
Discovering a new revenue stream
His business success story starts with a similar story to most: solving a client's key pain point.
“We worked on a project for a builder who only wanted a 3D walkthrough. He wasn’t particularly interested in the floor plans since it was for a sign-off. He aimed to document the work for client approval before installing the stud walls.”
The client was focused on ensuring he took care of the business liability. He wanted accurate documentation of the work to make sure he future-proofed his work.
“The client said every time this happens, there's always an issue. He wanted to capture the details to avoid future questions and challenges with his client. After the drywall was up and the house was finished, we were invited to come back to create a final virtual walkthrough.”
It was such a common-sense use for his iGUIDE system that Barnaby knew this was an untapped market he should take advantage of.
Construction Monitoring

Post Construction

Seeing the results
Working in partnership
Barnaby attributes much of his success to the support provided by the team at iGUIDE.
“For literally everything and anything, iGUIDE has helped us every step of the way.”
He admits he enjoys an advantage over most, as he’s developed key personal relationships over the ten years he has spent as an iGUIDE Operator.
What key resources has he found most valuable? He highlighted the online resources and detailed marketing and brand materials readily available for him to share with his clients. As iGUIDE technology has evolved, training and resources have always been available to help him take advantage of the new features and tools.
“Earlier on, iGUIDE helped us grow from strength to strength. The technology integrates with all services we offer, from video, drone photography, virtual staging and printing, truly making us a comprehensive all-in-one solution.”
A solution for architects and construction pros
Barnaby found the best way to attract new clients was to walk them through the features and show them the benefits.
“We walked our client through the iGUIDE and all its features and he was blown away. He was like, wow, you can measure on it? Wow, it does this? I showed him how to zoom in, the tagging feature, and how to link share with subcontractors to provide specific feedback.”
With the ability to rotate the camera on its side to capture vertical measurements and the variety of file formats, iGUIDE has proven to be a valuable tool to sell and market its services. He can scan all of the areas of a room to capture the advanced measurements and details architects are looking for.
“It creates precise measurements for CAD/Revit and fantastic 3D tours. It's also an amazing hosting platform for your beautiful photos, your video and more.”
A model for growth
It's not just about showing floor plans with precision; it's about revolutionizing project management from start to finish.
“From quoting to proper renovations, my clients use iGUIDE for their projects.”
With iGUIDE, contractors can seamlessly integrate 3D tours and data into their workflow, reducing errors and speeding up decision-making. It's like having a digital assistant who ensures everyone involved has the information they need when they need it. Barnaby finds that the technology saves time and boosts client satisfaction by providing clear visuals and details upfront.
The integration of iGUIDE into construction and remodeling projects offers a unique method of improving the industry's operation. By embracing this innovative approach, professionals can enhance project efficiency and accuracy. Now is the time to explore iGUIDE's potential.
Book a free virtual demo with an iGUIDE Specialist to see how it fits in with your growth strategy.