Bringing a fresh look to a Canadian icon
Since 1967, Pizza Pizza Limited has been an integral part of Canada’s quick-service restaurant scene. With over 700 locations nationwide (plus Pizza 73 in Alberta), the brand is continuously evolving. But updating the menu is only part of the equation. To remain relevant and competitive, Pizza Pizza also needs fresh, modern restaurants that reflect today’s consumer expectations.
That’s where Tayyab Ali, Construction Design Manager at Pizza Pizza, comes in. His role spans from lease agreements and base building information to designing restaurants and working with architects and engineers to bring each project to life.

Tayyab using the iGUIDE Viewer.
For Tayyab and his team, accurate and detailed building information is critical. Without it, design delays can ripple through to permitting and construction.
The challenge: designing with confidence
Previously, gathering building measurements and layouts often slowed down projects. Missing details could mean repeated site visits or costly adjustments once construction was underway. For a brand opening and renovating dozens of locations, those inefficiencies added up quickly.
The solution: fast, accurate walkthroughs
By partnering with iGUIDE, Pizza Pizza gained access to detailed virtual walkthroughs and precise measurements of new and existing spaces. This allowed Tayyab and his team to:
- Streamline design workflows: Accurate base building information eliminated guesswork.
- Collaborate effectively: Architects and engineers received reliable drawings to prepare permit packages.
- Stay on schedule: With fewer delays, projects could move quickly from lease to construction.
The result? Faster, smoother restaurant launches that reflect Pizza Pizza’s modern brand vision.
A modern look for a modern brand
One recent project stands out—the transformation of a busy Toronto location. With the help of iGUIDE’s technology, the Pizza Pizza team was able to modernize the restaurant with a sleek new design, including a sports-inspired motif.
Looking ahead
By using iGUIDE to capture accurate space data and streamline design, Pizza Pizza can focus on what matters most: serving great food in modern, welcoming restaurants.
Connect with a Project Manager today to learn more about iGUIDE for QSR.
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