Some of the most memorable and shareable real estate marketing moments in recent years have come from agents who leaned into seasonal fun. When you let the spirit of the season guide your storytelling, you can turn a simple listing into a moment that resonates with buyers and social media audiences alike.
Seasonal storytelling in action
Winter
Winter marketing is all about cozy, memorable and playful experiences. People are naturally drawn to holiday cheer and seasonal humor, which makes winter a perfect time for real estate storytelling.
Think of the agent who staged a December listing with the Grinch popping up in the photos. Buyers and social media audiences couldn’t get enough—the photos went viral, local news picked it up and the home got massive exposure without a cent in extra ad spend. The Grinch didn’t sell the house; the story did.
Source: Today.com
You can take that same principle and apply it all year long.
Spring
Spring evokes renewal, freshness and fun. People are in a playful, exploratory mood, which makes it a perfect season for interactive storytelling.
Fancy an egg hunt?
Source: gregweeks.ca
Host a virtual Easter egg hunt inside your listing. Hide real or digital eggs in photos or a virtual tour and invite viewers to find them. Offer a small prize, like a $5–10 coffee gift card, for the first person to DM you with all correct answers. This interactive approach encourages people to explore the listing thoroughly and engage with your brand online, making your listing more memorable and shareable.
Summer
Summer is the season of lifestyle dreams—tie into what’s trending. Referencing pop-culture moments like “The Summer I Turned Pretty” Netflix hit show if your listing has a pool, beach proximity or coastal vibe can help drive engagement.
For example, you can caption the post: “Conrad who? Your own Cousins Beach moment awaits—minus the heartbreak.” or something similar.
Source: IG @agent_crate
By connecting a listing to a recognizable cultural reference, you create a moment that resonates emotionally, encourages social sharing and positions the home as a desirable summer lifestyle destination.
Fall
Fall is perfect for playful, slightly spooky storytelling. As leaves change and Halloween approaches, people are looking for creativity and seasonal charm.
Hide a few small skeletons or ghostly props in closets, nooks or shelves and invite viewers to find them through your virtual tour or photos.
Or add something more frightful... like Michael Myers! This “haunted house” twist turns a listing into a fun, interactive experience, boosting engagement and encouraging social shares without taking away from the property itself.
Source: today.com
Year-round idea
Pets are universally beloved. Including pets in your listings, whether staged for the camera or just naturally present, adds warmth and relatability. Bonus points if you dress them for the season or current pop-culture moment. A dog in a Halloween costume or a cat lounging in a holiday sweater can turn a simple listing photo into a shareable, emotional connection.
Looking ahead
Stay current with trending topics like viral TikTok sounds, Netflix hits or cultural events and tie your listings into the conversation. The more your marketing feels timely, clever and connected, the more algorithms and audiences reward you. When your listings are part of the moment, buyers not only notice—they engage.
Author:
Maja is a Content Creator at iGUIDE, where she collaborates with customers to craft compelling stories that showcase their success. She brings both the technical and human sides of their work to life—capturing how iGUIDE helps professionals across industries achieve real results and sharing those stories across blogs, videos and social channels.
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