Whether you are focused primarily on residential or commercial property you can’t ignore the changing landscape of your industry. Now is your time to take advantage of proptech trends to boost your brand, increase buyer awareness, grow your leads, and keep those referrals coming.
As threatening as the word sounds, technology is your friend and it can influence the way you do business and the way the consumer judges your competency. The popularity of smart devices, social media, and video streaming are reasons to take note and implement these tools into your real estate marketing plans.
Get social
Not a day goes by without someone discussing something happening on their social media feed. According to a recent NAR survey, social media is one of the most valuable proptech tools for real estate agents. With buyers and sellers checking out Instagram, Facebook, and YouTube regularly, these channels are places where you can share one of the best proptech trends 2021 has to offer.
The virtual tour. You have been using 3D videos and virtual tours throughout the past several months to offer a way for the consumer to easily navigate a property. But now you can allow the user more control using interactive floor plans with 360° panoramic visuals. The best part is you can share it all on your social media channels, websites, or even host a live tour where you can interact in real-time with your clients.
Added Value
Everyone wants an upgrade and in real estate, there are ways to provide added value to your clients by giving them the benefit of an immersive floor plan with the accurate square footage of a property. Measurements are important especially when communicating value to the consumer.
Complimenting a virtual tour with an interactive floor plan allows for seamless navigation throughout every space within the property. When using real estate technology in 2021 be sure to include advanced measurements to assist the buyer when making important decisions for renovations, insurance claims, or placement of furniture.
BIG data
One of the most useful proptech trends 2021 has to offer real estate agents is data. Bigger is better when it comes to analyzing all the important facts and figures in the industry. How does big data affect your day-to-day business? The consumer is looking for ways to compare and analyze potential homes to target their individual specifications.
Big data allows you to provide insight into all the statistics you need to help the buyer on their journey. Everything from neighborhood demographic information to walk scores, crime rates and the all-important selling and buying trends allow for better decisions based on analytics. Real estate agents can use analytics to track the success of marketing campaigns by using big data to compile user feedback, interest in a property, and the overall performance of every transaction.
Easy to share with 5G
Yes, big data is important but without the ability to share all that information you could be left waiting for long periods of time before you see results. Enter the power of 5G networks to support all the real estate technology in 2021. Transmission speed helps you get information to the consumer in a timely manner.
5G helps you connect all your virtual tours, interactive floor plans and communication tools quickly and less costly. High definition imagery, connection to cameras, virtual reality and massive data transmissions can happen instantly with the power of 5G. When you are looking to increase buyer awareness amongst millennials, their predecessors and successors you need speed. Instant gratification is key when capturing the attention of a potential client.
Lose the fear
One of the biggest challenges facing real estate agents is the fear of proptech trends in 2021 and beyond. Let’s face it, technology can be difficult to keep up with. But once you get past the fear of the changing landscape of the real estate industry you will embrace the trends and welcome newer and better innovative proptech.
According to Realtor® Magazine, 84% of consumers want to see virtual tours of homes. Before the pandemic hit you may not have considered using virtual tours as part of your marketing plan but now immersive 3D tours and interactive floor plans with reliable square footage are the best way to market a property, increase leads, and get properties sold quickly. Technology gives you the ideal way to attract qualified buyers while providing a safe, unintrusive method of presenting a seller’s home.
Considering what is trending now and where real estate technology in 2021 has taken you, there is a whole lot more coming at you in the not-so-distant future. A reshaping of the real estate industry through proptech innovations is well underway so if you want to stay in shape you need to be informed and embrace technology like your best friend.
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