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Great listings are everywhere—but the ones buyers remember are the ones with a story. By weaving seasonal moments into your real estate marketing, you can turn any property into an experience people can’t help but share, engage with and act on.

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Summer is the season of lifestyle dreams—tie into what’s trending. Referencing pop-culture moments like “The Summer I Turned Pretty” Netflix hit show if your listing has a pool, beach proximity or coastal vibe can help drive engagement.

For example, you can caption the post: “Conrad who? Your own Cousins Beach moment awaits—minus the heartbreak.” or something similar.

By connecting a listing to a recognizable cultural reference, you create a moment that resonates emotionally, encourages social sharing and positions the home as a desirable summer lifestyle destination.

Section subheading (h3)

Summer is the season of lifestyle dreams—tie into what’s trending. Referencing pop-culture moments like “The Summer I Turned Pretty” Netflix hit show if your listing has a pool, beach proximity or coastal vibe can help drive engagement.

For example, you can caption the post: “Conrad who? Your own Cousins Beach moment awaits—minus the heartbreak.” or something similar.

By connecting a listing to a recognizable cultural reference, you create a moment that resonates emotionally, encourages social sharing and positions the home as a desirable summer lifestyle destination.

Section subheading (h3)

Summer is the season of lifestyle dreams—tie into what’s trending. Referencing pop-culture moments like “The Summer I Turned Pretty” Netflix hit show if your listing has a pool, beach proximity or coastal vibe can help drive engagement.

For example, you can caption the post: “Conrad who? Your own Cousins Beach moment awaits—minus the heartbreak.” or something similar.

By connecting a listing to a recognizable cultural reference, you create a moment that resonates emotionally, encourages social sharing and positions the home as a desirable summer lifestyle destination.

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Author

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Maja Zivkovic

Content Creator

Maja is a Content Creator at iGUIDE, where she collaborates with customers to craft compelling stories that showcase their success. She brings both the technical and human sides of their work to life—capturing how iGUIDE helps professionals across industries achieve real results and sharing those stories across blogs, videos and social channels.

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