Over the past few weeks, Realtors across North America have had to adjust quickly to accommodate new regulations and safety precautions in order to show off real estate listings safely. But in crisis there is immense opportunity. Rather than throwing in the towel, many agents, brokerages, and tech companies are using innovative ways to continue to serve their clients.
One of the most common questions agents are asking is, “how can I best market my listings to potential buyers while still keeping all parties safe?”
The goal is to provide the most in-person experience we possibly can, without actually being there in person. In times like this, transparency is key. Buyers need access to as much information as possible. They want their virtual viewing experience to feel as emotionally compelling as an actual showing. This might require some agents to try out technology and tools they haven’t used in the past.
See the new Realtor.com® video campaign, showing buyers ways they can #stayhome and still shop for their new home.
Let’s break down some of the options available to Realtors, and the best ways to use them to help your buyers shop for their new home, from home.