Nima has Facebook and Instagram accounts dedicated to his real estate photography. Half of his new accounts come from word-of-mouth and the other half from Facebook. He has more than 800 real estate agents on his Facebook account.
“I am heavily into Facebook, not ads, just posts. I post everybody’s pictures on my Facebook page, tag the agents,” said Nima.
He posts the properties on his social media accounts before the listings go public.
“So, before the properties hit the market they know it is coming in the next couple of days, they are ready. And there has been a bunch of times the property sold solely because they saw it on my Facebook page before it hit the market,” said Nima.
“So, a lot of agents choose to work with me because I advertise and give their listings more exposure,” he adds.
He does the same thing on Instagram. It is a lot of work to keep the social media accounts current when you are shooting four to six houses a day, but it pays off.
When the COVID-19 pandemic hit, the business quickly increased. Nobody wanted homebuyers walking through their properties.
“It is crazy, it is non-stop since March, and I am super-tired, to be honest with you, but we ride the wave as much as we can,” said Nima. “We are almost at 725 houses so far this year.”