“It is so perfect because you can upload the photos, you can put the videos on, the next day turnaround, everything is sent in one email, the iGUIDE Report, to the client,” says Logan.
“And I think that’s what makes it so appealing–in less than 24 hours they can have everything they need to get the listing launched. That’s really important too, because it’s a quick market, quick turnaround, you want to have everything ready as soon as possible,” she adds.
Online marketing is absolutely critical for success in real estate, Logan says, and generates multiple offers for properties. The iGUIDE gives home buyers a really good sense of the property. In most cases they spend more time online looking at a home or condo than they do walking through it during Open Houses, she says.
The actual visit to the property is to confirm what they saw and liked in the online iGUIDE package. And the positive online experiences lead to word-of-mouth referrals. The iGUIDE will be an important part of the targeted ads Loftland Creative will develop in the coming year.
Most importantly for Logan, iGUIDE helped turn her passion for photography into a successful business.
“I feel so lucky to be able to take photos for a living, it is honestly something I do in my spare time, so to be able to earn a living too is so fantastic,” she says. “Then it’s not work, you get to be inspired every day, and do something fun. It’s awesome. I think that’s the best way to go.”