“I have two cameras. One of them is going most of the time, and the other one is sitting idle as a backup most of the time. And my hope is to get the other one going all the time,” says Gary.
The iGUIDE operator is busy.
“So, the person who does the iGUIDE, that’s all she does,” says Gary.
Customers faced with paying a higher fee and getting their property on the market faster, will go for the iGUIDE. And Gary feels he has more options with the iGUIDE camera.
When new technology is truly disruptive, it is adopted outside of its target market. That’s what happened here. A camera designed for real estate photographers is used by a company that does appraisals, square-measurements and floor plans.
“I would love to be able to do more of them, because I can scale the iGUIDE quicker than I can scale hand-drawn sketches. The skill and experience it takes to take a tablet computer and a hand-held laser out to a house and measure it accurately and reasonably quickly and make something that looks nice on paper, is years of training, and I can’t scale that very fast,” says Gary.
“With iGUIDE, I can grab another camera and with a couple of days of training I can have somebody else out operating the camera,” says Gary. “That’s what I really like about iGUIDE, it is scalable.”