Think About the Future
The Covid-19 vaccine is coming, but it will not cause real estate marketing to revert to a pre-virus state. The industry has become reliant on quality real estate photography, adapted to the new normal, and will continue to use 360° tours as a way to reach potential clients. Virtual tours and accurate floor plans are now on every Realtors® checklist, plain and simple. If you are not offering these services, you stand to lose out on a substantial amount of business.
As the consumer drives demand for new property tech in real estate, you can expect easy-to-use solutions to be added to this multi-billion dollar industry. Aerial 360s give the consumer a whole new perspective and can greatly complement 3D tours of the property interiors. Home buyers can scope out the entire area beyond typical photos, square footage calculations, and room dimensions.
Yesterday’s point and shoot cameras have given way to 3D Virtual Tour Cameras and tomorrow’s augmented virtual reality is just around the corner. This next step will give the ability to be virtually present at any property anywhere in the world. Think about it, property tech will continue to drive the real estate industry and you need to be a part of it.
Realtor® open houses may now be a thing of the past, but online virtual tours along with virtual showings will continue to be used well into the future. As a society, we will be demanding better ways to eliminate in-person property viewings, and as a real estate photographer, you can fill the demand.
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