Looking to better understand the dangers of using tax data in property listings? Wondering how big an impact inaccurate measurements can have on a property listing and ultimately your professional reputation? Marilyn Wilson, a Managing Partner for WAV Group and President of RE Technology.com, explores those very concerns in her paper A New Definition of Professionalism: Is the square footage of your listing fake news or are you selling properties using accurate square footage?  Read on to better understand the risks and how you can take steps to protect your professional reputation.

inaccurate square footage can tear down a real estate agents reputation
when agents rely on unverified square footage information they could open themselves up to potential fines and lawsuits
without proper measurement training real estate agents can inflate the size of a home
it’s common practise in many markets for agents to use square footage stated in public records in their listing details
real estate agents may not realize they may need additional training on ways to measure the square footage of a home
our study showed public property square footage measurement records were off by 13.6%
How to protect your self from inaccurate square footage inaccuracies
every real estate agent needs to be diligent about the accuracy of all measurements in their listings
3d real estate tours give potential buyers a much more realistic feel of the home
the best real estate agents make sure the property listing information measurements are as accurate as possible

Click here to download a copy of A new Definition of Professionalism: Is the square footage of your listing fake news or are you selling properties using accurate square footage?