The iGUIDE camera generates 80% of his business. He has the biggest market share among the real estate photographers in his area. His clients receive an Analytics Report on the online engagement for individual listings.
“So it shows the seller: ‘I am working for you, this is why you spend the money with me and this is what we are doing and this is how it is working,’” says Tracy.
Tracy advises his clients to watch the Analytics Report, if they are not getting engagement, then something needs to be changed—more social media, or other marketing.
“Not every agent understands that, but it is my job to educate them how to use the tools inside the platform to their best advantage,” says Tracy.
He has big plans for growth in 2021.
After recently acquiring his real estate license Tracy affiliated with a broker who has more than 500 agents. He will roll out iGUIDE with a couple of teams there.
“And I think it is going to take off. Once they see the engagement, once they see the results that I can get with this, I think that more and more will come on board. In fact, my plans are to hire a couple of operators, maybe get another camera,” says Tracy.
He also wants to develop new services and products using iGUIDE – tours of gardens, outdoor, and indoor sporting events. The technology is limited only by the imagination of its users.
“We did a house once and there was a garden, they had this wonderful walk-through garden, and we just went to town. I just did panoramas of the whole garden space. We never did publish that one, but it was cool, and the photo scans were cool. I would like to explore that though. I think there are opportunities that I haven’t explored yet.”