iGUIDE provides the information home buyers find useful when searching for a home. It provides buyers with property photos, room dimensions, total square footage calculations, floor plans, and a 3D virtual tour. All of this information helps them through the home buying search to better determine if a home is right for them and their family.
In a study, we reviewed the performance of iGUIDE in a market with over 500K in population. In this market, over 9,000 homes were sold over 12-month period , while 15% of the homes sold had an iGUIDE. The study analyzed two different performance indicators, days on market and selling price to listing price ratio.
For days on market, iGUIDE performed exceptionally well. iGUIDE listings sold up to 39% faster than properties with photos only and 14% faster than properties with video or other tours. The homes with iGUIDE tours sold at a 1.3% higher sale to list price ratio than listings with photos only and 0.6% higher than listings with videos and other tours.
By providing more crucial information, the iGUIDE enables buyers to make an informed purchasing decision faster and to better understand property value.
Imagine having the ability to walk through a property without taking off your shoes! That’s the beauty of a 3D virtual tour. Everyone wants to get the feel for a home, but the process can be expensive and time consuming. Sifting through hundreds, if not thousands, of photos to determine if a property is ideal to show your clients takes up valuable time.