At a recent real estate event, a question was posed to the audience that highlights why real estate analytics are so important. What do you get paid for? The answers were varied. Negotiation, marketing skills, and value were words commonly mentioned. And then someone said “my experience” and the speaker’s eyes lit up. “What does experience mean?” she asked. The room quieted for a moment as the attendees contemplated the answer.
“Experience,” she said, “means that you are bringing to the table all of the things that your customer doesn’t have without you.”
Your database, network, and Real Estate analytics, and marketing knowledge are what set you apart. But how do you package that experience in a way that makes sense to your customer? How do you prove the value of those things? This is where real estate analytics and numbers demonstrate value to your clients. It’s very difficult to measure warm & fuzzy, but it’s easy to measure real data.
It’s well and good to tell your customers that you are marketing their home, but how do you show them the results? What stats should you be tracking on your listings, and what do those numbers mean? Let’s take a closer look.