A slow start
2019 started a little slow. Between April and September, Tom only managed to get enough clients to do 12 scans. He was beginning to re-think this whole new real estate photography venture. As a burgeoning real estate photographer, Tom needed to find a way to get more business.
iGUIDE increased his business
Sparks Media Group’s office is located in an area surrounded by industrial buildings, so naturally, Tom saw an opportunity there. A local property manager requested his services for a 3D tour of a 23,000 square foot space.
After spending 5 hours capturing the tour with his Matterport® camera, Tom thought “maybe I’ll give this new iGUIDE® camera a go” while he was there.
That was the clincher. He not only impressed himself, but also the building manager by capturing the 23,000 Square Foot space in ONE hour! It was this moment that led to an increase in business and demand for Sparks Media Group 3D tours and real estate photography.
And then came COVID. Everything came to a sudden halt.
Undeterred by the sudden lack of business, Tom used a strategic marketing plan and sent out an email blast to 60,000 Realtors in the Bay area hoping to snag the attention of his target audience. The campaign proved to be successful and from March 2020 to the end of December 2020 Tom and his team completed 270 iGUIDE® scans. A substantial increase from 2019.
Less time, more services
When asked what difference the iGUIDE® camera has made in his business versus the competitor cameras, Tom explains “it includes a floor plan, and it’s faster”. This allows him to save a tremendous amount of time, work on multiple projects in a day, and scale the business all with iGUIDE’s cutting edge technology.
He keeps his clients happy by charging less as a result of the decrease in hours worked. Not only does he offer real estate photography, but a multitude of services including 3D tours and accurate measurements to satisfy agents’ listing requirements. It is the perfect combination, all from one provider.
The business continues to scale upwards for Tom and his iGUIDE® camera(s). He has ongoing work with rental property owners of residential apartment buildings and commercial units. He started with shooting 8 iGUIDE®’s in a day, then 16. Currently, he is averaging between 11 and 30 in a single workday!
Increased demand from top real estate agents
Now, Sparks Media Group works with one of the area’s leading real estate agents focused on multi-million dollar condominiums. The agent first requested Tom’s Matterport® services but after seeing the results of iGUIDE®’s all-encompassing package of 3D tours, advanced measurements and floor plans, she was extremely impressed. It was iGUIDE® services from thereon.
What started as a need to fill gaps in the real estate photography industry has turned into a growing and profitable venture. Tom has expanded his equipment inventory to include four IMS-5 cameras and one PLANIX camera system to support the increase in demand for iGUIDE® services from local real estate agents.
“I did this scan yesterday https://youriguide.com/1501_university_ave_san_jose_ca 8,100 sq ft in 4 hours including the huge back yard using the PLANIX Pro on HDR 5”.
Not only does Tom now have the competitive advantage over other real estate photographers, but his passion now pairs perfectly with his purpose.