“I just add all these extra value pieces, so when you order the iGUIDE you get everything. You get the photos, you get the property website, you get a marketing kit, you get blue-sky guarantee, all the TVs are filled-in with the front of the property instead of having black screens,” he said.
Almost all of his new clients are referred to him by existing clients.
“I am the only photographer in this area who delivers images on the same day. And the iGUIDE is delivered the next day. That also gives me a foot up compared to other photographers.”
iGUIDEs work well on desktops, laptops, and mobile devices. The 24-hour turnaround for clients is a big hit. There are no subscription fees either. But most of all, Paul likes having his weeknights and weekends free. The impact on his business and quality of life at home is enormous.
“Every other piece of equipment out there took all this time, and really, I was shooting 6 to 10 properties a day, so can you imagine 6 to 10 virtual tours a day. Then I would have to come home and piece them all together. The iGUIDE solved that problem.”
On a typical shoot, he takes about 40 pictures of a 3,000-square-foot home and then iGUIDEs it. Back in his car he downloads the images and runs them through an HDR processor.
“While that is processing, I download my iGUIDE, I Stitch everything, I make sure everything is done. I upload to the iGUIDE website, by that time the HDR photos have finished processing. I do a couple of little things, upload those images into iGUIDE, boom, hit a button, and drive to my next property ready to go. That’s how I do it.”