“We gained a lot of clients,” said Pasha.
For speed and ease of use, floor plans with laser-accurate room dimensions and 360 degree virtual tours, nothing beats iGUIDE, he said.
In the property tech space, iGUIDE quickly provides the most accurate square-footage measurements and provides online shoppers with what he calls next level virtual immersion in a property. It is like hosting an open house online, 24/7.
“I like the speed of the work now, it is quicker, we get it done sooner,” said Pasha. “It brought a lot of new business to me.”
A successful real estate photography business today must provide options that meet the needs of clients with vastly different properties for sale or lease—from the biggest mosque in North America, to sprawling warehouses and luxury condos looking onto Lake Ontario.
For really large properties Pasha still prefers Matterport, but for medium-and-smaller sized ones he prefers iGUIDE. When your real estate photography business has both technologies, you get the big properties, the small and everything in between.
“When a company gives a client options to choose from it is more likely that I will be doing business with that client than company B that only has one option,” said Pasha.
Educating real estate agents about what’s available and what should be used on different properties is a key part of his plans for continued growth. He likes to schedule lunch-and-learn sessions for brokers and agents. The agents listen to presentations and get new head shots for participating.
Email blasts to current and potential clients are also important marketing tools for Solution Gate. He sent out mass emails to his 9,000 clients after buying an iGUIDE Camera.