She also found a new market—people who just bought a property without ever visiting it.
“And they want to know the layout, they want the measurements, they want to know what to purchase, they want to do some renovations, but they want to see how it’s laid out,” says Anita.
“So, I have done them for buyers, as well as sellers or people who have purchased it and they are not in this country at the moment, and they want to see it. They have coordinated through the agent for me to do the floor plan for them to see it as well.”
After a shoot, everything is packaged by iGUIDE’s back-end support—virtual tours, 360-degree tours, 3D tours, floor plans, rooms dimensions & measurements, and square-footage calculations—and sent to the agent with a single attachment linking to the content.
“You could also incorporate drone photography, other videos in there, an aerial 360, I’ve done that to include them in with the iGUIDE,” says Anita.
Real estate marketing is changing in Halifax-Dartmouth, thanks in large part to iGUIDE. There was limited demand for floor plans and square-footage measurements among buyers and sellers there in the past. The tech was clunky with few features, and it never caught on, but that started changing as word spread among real estate agents about what the iGUIDE offers.
“It just has so many features,” says Anita. “The analytics that shows how many people have viewed it, and that gives the agent more power to get more business, which in turn helps me. So, it fills a need that I can provide for several people within the industry– something new in the market and it makes me stand out.”
Anita’s experience demonstrates that with the right technology a real estate photography business can thrive and grow even during a pandemic that has devastated large swaths of the economy.
“Real estate is thriving right now, and the market in Halifax is great,” says Anita. “The iGUIDE camera is a key part of my real estate business right now. Some agents use it on every property, while some use it on a few. Some agents call me specifically to do iGUIDE because they have somebody else that they use for photography, but they don’t offer iGUIDE. So, it is a huge piece of my business now.”