Is your marketing strategy operating at scale? Are you reaching your audience? Showcasing the full potential of your business? It’s a sea of opportunity out there and reaching your ideal client can be a challenge.
Initial Challenge
The Accelerator Centre in Waterloo, Ontario is one of the world's top five private business accelerators, famous for their programs and mentors that are proven to help early-stage startups and entrepreneurs succeed in today’s competitive marketplace.
Discovering a solution
Well known for pushing the envelope, Tessa Uez, the Marketing Manager for the Accelerator Centre was looking for new ways to extend their global reach to bring both the best to Waterloo and promote their programs and services globally.
“iGUIDE is a good fit for us as we like to support local companies and economy. Their reputation and the number of clients that have told us about their positive experience working with the team made it an easy decision.”
Seeing benefits and results
Connecting with clients
Building a sense of connection and accessibility is important to the Accelerator Centre. It’s a key theme in all the experiences provided. iGUIDE adds to this by providing prospective entrepreneurs with the ability to experience the Accelerator center virtually.
“Instead of our clients having to visit us in person, they can explore and book our facilities virtually anytime from any location.”
Another feature Tessa and her team utilize is iGUIDE Tags, which enables them to highlight specific areas or points of interest depending on the prospective clients' needs. The tags show up in the 3D virtual walkthrough and can include photos, descriptions and videos. This provides a whole new dimension leading to a more personalized, comprehensive virtual tour.
By eliminating the barrier of having to be onsite, Tessa’s team can connect with anyone in the world at any time, without missing key details.
Saving time
Time is the most valuable commodity to an entrepreneur, so increasing efficiency is a top priority. The team at the Accelerator Centre is hyper-vigilant about finding the most efficient way to operate.
Giving entrepreneurs, community members and potential guests the option to explore the space online before they arrive at the AC for a tour means the AC team can make tours, visits and event bookings convenient and flexible.
“By having the virtual tour on our website, we can offer flexibility and ensure both our guests and staff time is being used most efficiently.”
Accessibility
Having the iGUIDE virtual tour on the website lets founders, entrepreneurs and potential clients quickly learn about the space. It cuts down the number of steps needed to understand what the Accelerator Centre offers, increasing the likelihood of being the top choice for rising talent.
The iGUIDE 3D virtual tour and floor plan saves time and money, providing a clear picture of how well the Accelerator Centre’s services align with business needs.
“The process of doing this was extremely quick and very seamless to set up. The team has been a pleasure to work with and we're very excited with the outcome.”
By using the virtual tour, the team enhances efficiency, making the process of working together even quicker and more streamlined for everyone involved.
Competitive advantage
Tessa firmly believes the virtual tour will give the Accelerator Centre a competitive advantage over their competition.
“I think that this gives us a huge competitive advantage because an entrepreneur can see everything, without even having to come in... and the combination of the virtual tour and floor plan is a perfect match to understand what the Accelerator Centre has to offer.”
There's a lot of coworking opportunities in the region and a lot of small companies looking to utilize it. With iGUIDE, the Accelerator Centre can promote their unique space and showcase the smaller, more customizable office spaces available.
What really stands out about the virtual tour option is being able to recreate the feeling of being in the space. Tessa feels like her clients really get to know them before they even walk through the door.
“The iGUIDE gives our clients a better idea of what the day-to-day experience will be like. They see everything from the utilities they can use, the meeting rooms and our networking and entertainment areas.”
Want to add iGUIDE to your team’s toolbelt, too? Book a free virtual demo with an iGUIDE Specialist to see how it can help your photography business grow.