Ever wondered how to keep buyers engaged and satisfied during the home purchasing process? If you ask Rachel and Christina, REALTORS® from the Morgan Wasley Group, they’d drop the details about how iGUIDE offers buyers an immersive experience and has helped them level up their client experience.
Initial Challenge
The reality is, selling a house in an oversaturated market using traditional methods can be a real struggle. With countless listings available, buyers have endless options, making it tough for any single property to stand out.
With a background in marketing, Christina recognized the old-school tactics that often depend on open houses, flyers and newspaper ads, weren’t reaching today's digitally savvy audience. Add to the fact that many neighborhoods are filled with similar homes, she knew how easy it was for a listing to get lost in the mix.
It takes creativity and a bit of modern flair to catch a buyer’s eye. So, what did Christina and Rachel do to make sure their listings left a lasting impression?
Discovering a solution
It was about standing out in the marketplace. They found a local media company, Monster Media House and set out to execute a unique multi-media marketing strategy leveraging iGUIDE, Instagram and video.
They quickly found the detailed insights and user-friendly interaction iGUIDE provided enhanced every aspect of the buyer's journey. Prospects loved that they could save time and walk through the property before booking an in-person visit. The Morgan Wasley team is known for servicing high-end clients with limited schedules, so it was a perfect fit.
Seeing benefits and results
Clients save time
With an iGUIDE 3D virtual tour and precise floor plan, a property can make a strong first impression. This maximizes its appeal from the start.
Clients have measurements, detailed views and accurate floor plans and neighborhood information right at their fingertips. This helped to transform the Morgan Wasley client experience, making it more engaging and efficient for everyone involved.
iGUIDE brought a unique convenience and comfort to our buyer’s search experience. Before seeing a property in person, they’re able to explore it virtually… understand the layout and space, take measurements and determine if it meets their needs,” shared Rachel.
Clients can also save time by narrowing down options online. This means fewer physical visits and it streamlines the decision-making process.
Seller advantages
Homes offering virtual tours stand out. Online access breaks geographical barriers, reaches more potential buyers and attracts interest from those with tight schedules.
Rachel and Christina find only genuinely interested buyers request physical visits. It reduces unnecessary showings and saves sellers time and energy.
Market dynamics
The custom iGUIDE Analytics reports highlight buyer engagement and make it easier to track how a listing is performing. From Christina and Rachel’s experience, iGUIDE interactive content holds buyer interest longer.
They’ve noticed it has helped speed up the selling process as well. Potential buyers come more informed, resulting in faster negotiations.
Conclusion
iGUIDE aligns with current buyer trends and helps Christina and Rachel highlight unique selling points and present them in a way that captures attention quickly.
The content is easy to integrate into other digital platforms, making it a versatile marketing solution.
Want to add iGUIDE to your team’s toolbelt, too? Book a free virtual demo with an iGUIDE Specialist to see how it can help your photography business grow.