Are your listings getting enough screen time? Clickbait not only applies to social media advertising it applies to professional real estate listing marketing. To grab attention and keep it, you need to encourage homebuyers to stay a little longer checking out more than the primary photo. Spark more interest and the desire to click to the next photo by using professional photographer’s services. Are you currently using 3D tours and floor plans as part of your real estate marketing plan? If not, here are a few good ways to drive engagement and increase your screen value.
Use a professional real estate photographer
Market your real estate listing with the use of professional real estate photos. A good first photo is a perfect way to entice potential buyers to want more. Think of your real estate photos like a storefront window. If the display is good, you want to go inside. It’s no different with real estate. Attractive photographs increase the amount of time the consumer spends clicking through the images. You want to encourage a connection on the buyer’s journey. They stay a little longer and get to the consideration stage faster when they like what they see. Speak with your local real estate photographer offering services from leading-edge companies like iGUIDE. Unconventional camera systems capture outstanding photos and accurate measurements simultaneously so turnaround time is quick.
Video tours and drone shots
Consumers love drone footage. This eye in the sky captures amazing aerial shots to offer a different point of view. Extensive landscaping, outdoor entertaining areas, and sprawling properties benefit well from the use of drone shots. But not every property is a good fit for drone photos. You may be listing a stunning condo or a multi-unit residential property and a drone shot just doesn’t do it justice. However, video tours highlight the essence of unique spaces and are an excellent tool for your real estate listing marketing. Video is popular because it allows for narration and the ability to point out multiple features within a property.
Virtual staging to spark joy
Increase the consumers’ screen time for your listing by using virtual staging. Virtual staging can help your real estate listing marketing by presenting a space to make it look and feel more like home. Whether it’s a vacant property or a home that just doesn’t have the best furniture placement, virtual staging can spruce it up. Using proptech tools like Floorplanner encourages homebuyers to try before they buy. With multiple furniture choices, accents, the ability to change door and window placements, virtually staging makes decision making it easier.
3D tours are a must
By now you are using 3D tours, right? If you want to keep the attention of potential buyers the implementation of 3D tours is the ideal way to market your real estate listing. The goal is to drive engagement and what better way to do that than using the consumer’s favourite way to interact? According to 3Kit, there are 87% more views on listings that incorporate virtual tours. That means you increase the consumers’ screen time from just a quick look at the main photo to connecting and interacting with a 3D tour. You know how it works. It’s the same reason that reels and video stories are so popular on social media. These attention grabbers drive engagement leading to the awareness stage on the buyer’s journey.
Use interactive floor plans to make a connection
Understanding a space requires not only beautifully captured photos but the ability to virtually walk through and make a personal connection. Buyers want to know all their stuff will fit into each space within the home. Accurately measured floor plans give them the ability to compare their existing living quarters to new ones. As Inman notes, buyers have come to expect floor plans as part of the way you market your real estate listing. Measurements give meaning and value to a space and help increase the amount of time the consumer spends looking at a property. As a bonus, floor plans include important dimensions for future renovations. With the help of advanced measurements from an iGUIDE, the buyer can remotely plan and design each space.
Increasing screen value and screen time for online real estate listing marketing provides benefits for the seller and the buyer. When you use tech tools like virtual tours, and floor plans your sellers experience fewer interruptions in their daily life. The property gets shown to more qualified buyers thus saving time for both the seller and you. Buyers will start to form an emotional connection as they are drawn in by captivating professional real estate photos and multiple ways to interact online.
Think of your real estate marketing like a bait and switch. It’s time you implemented the bait by using all the services available to you from a professional real estate photographer. It’s time you switch to iGUIDE.
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