Planitar expands executive leadership; welcomes VP of Marketing, Skylar Lawrence-LeBel

May 2, 2023

WATERLOO, ONTARIO, MAY 2, 2023 – Planitar Inc., the creators of iGUIDE, announce a new addition to their executive leadership team today. Skylar Lawrence-LeBel joins as the Vice President of Marketing leading the team responsible for building brand awareness of the iGUIDE Camera System and expanding their customer base across key industries. 

An accomplished and proven marketing leader, Skylar most recently served as the Director of Marketing at Avidbots, a global robotics company reshaping the commercial cleaning industry. Prior to Avidbots, he worked agency-side leading marketing teams that created award-winning campaigns for clients such as BMW, Coca-Cola, CIBC, Shoppers Drug Mart, and Stoli Vodka. 

“I’m very excited to be joining Planitar and can’t wait to bring the iGUIDE solution to a larger audience across the globe,” explains Skylar. “After helping to reshape Avidbots’ marketing vision, I’m excited to bring my experience to Planitar and take iGUIDE to the next level.  With customers across North America and worldwide, iGUIDE continues to push the boundaries of Digital Twin technology for built spaces. I believe we’re only beginning to uncover the full potential of iGUIDE.” 

After attaining an outstanding market share of 20% of all homes sold in Canada and with 40% of all homes sold in the province of Alberta having an iGUIDE, the addition of Skylar will help iGUIDE continue to see record growth in the coming years across multiple industries, including Residential Real EstateFacility Management as well as Insurance and Restoration.

“Skylar is another amazing addition to our team,” said Jarrad Morden, COO at Planitar Inc. “His experience marketing lidar-enabled robotic solutions combined with a strong data analytics background will have an immediate impact on our outreach and the way we market iGUIDE worldwide. We’re thrilled to welcome Skylar to the Planitar Inc. family and are confident that his expertise and leadership will help us continue to build brand awareness and drive growth in the prop-tech industry.”

About iGUIDE

Founded in 2013, in Kitchener, Ontario, Canada, Planitar Inc. is the maker of iGUIDE, a proprietary camera and software platform for capturing and delivering immersive 3D virtual tours and extensive property data. iGUIDE is the most efficient system to map interior spaces and features accurate floor plans, measurements, and reliable property square footage. By integrating floor plans and visual data, iGUIDE provides an intuitive and practical way to digitally navigate and explore built environments.