The 3-Step System to Optimize Your Online Listing, Step 1: in the New Guide for Real Estate Marketing Materials

Your real estate marketing materials should grab the attention of prospective buyers.

From 3D virtual tours and photos to detailed floor plans and accurate measurements, you can make your listings come to life. The aim is to encourage consumer interaction to help form an emotional attachment to the space. Advancements in technology allow you to present a property through virtual staging to optimize the listing’s effectiveness. Not only does staging provide a way to give a vacant property a visual rendering of a lived-in space, but it gives the consumer a way to picture their personal belongings in a residence. Staging, precisely measured floor plans and 3D virtual tours are the initial steps in the new guide for every real estate agent.

The first stage

Virtual staging for your online real estate listings is a quick and easy way to improve the marketability of a property. If you are new to the technology, your first staging experience will give you plenty of reasons to use these types of real estate marketing materials for every listing.  According to a recent article by NAR, over 82% of buyer’s agents report that staging assisted in helping the buyer visualize a property as their future residence. 3D virtual tours paired with staging and floor plans also helped reduce the amount of time the listing spent on the market. As reported in a recent survey taken by the Real Estate Staging Association, 73% of staged homes sold for over the listed price. That’s great news for your seller. And every real estate agent knows that a happy seller means referrals for future business.

The play stage

Give the homebuyer a reason to stay and play with your online listings. Using digital tools like Floorplanner allows the consumer to play with every room they want to envision as their own. The top four areas that buyers say staging is most important are the living room, kitchen, master bedroom and dining room. Including floor plans with advanced measurements provides a realistic perspective of the amount of space each room has to offer. Placement of virtual furniture or planning for renovations is substantially easier when the home can be visualized through the staging process. Along with virtual staging, 3D tours continue to rank high with agents as one of the top real estate marketing materials.

The accessory stage

Think of your virtual staging as adding accessories to your listings. Like other real estate marketing tools, staging is a way to reach out to the consumer to grab their attention and give them valuable information about a property. Homebuyers and sellers alike benefit from staging. While the buyer enjoys gathering pertinent information like advanced measurements from carefully drafted floor plans, the seller recognizes that you are giving them an added service. Engagement begins when the consumer can navigate a 3D virtual tour, see the property’s potential as a home, and imagine their furniture within it. Staged homes on average increase the dollar value offered by between five and twenty percent according to the National Real Estate Association profile of home staging report. That’s good news for your seller. With NAR reporting the most recent median price of a home is sitting at just over $400,000 which means $20,000 to $80,000 more for the average staged home.

The elimination stage

The possibility of a home being eliminated from a buyer’s top choices can be avoided with the use of additional real estate marketing tools. A successful online residential listing is one that gets plenty of traffic from potential buyers and a great way to increase the volume of visits is by providing details in an easy-to-use format. Consumers want to see homes virtually before they commit to visiting them in person. What can you do to avoid your listing being eliminated? Think about adding virtual staging to accompanying floor plans so the buyer can gain a full understanding of where windows and doors are to accommodate the placement of their household items. Advanced measurements allow for planning and managing space for any changes or renovations that may be in the future.

Analyze the results of your staging to show the seller your real estate marketing materials and staging are working. Daily, weekly and monthly analytics keep you in the know and help determine where your leads are coming from. Details about the number of views for every listing can be shared with your seller to validate your marketing efforts. Important data like the duration of each visitor’s time spent looking at your online listing give valuable insight into the level of interest in the property. 

Virtual staging is closely followed by sharing as the next step to successfully marketing a residential property. Check out why you need to be actively posting, messaging and staying social with every listing. Check out iGUIDE®.


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