In my earlier blog about starting your own Virtual Tour business, I touched upon how to do in-depth research on different solutions in the market and what questions you should be seeking answers for when zeroing in on a solution. In this blog, I will dive deeper into the financial aspect of it all. Whether it is looking into the expenses, or analyzing revenue projections, or various marketing tactics that you can utilize to guarantee maximum returns, the following points will help you move forward [...]
By Andriy Strebkov|2022-07-27T00:39:15-04:00November 24, 2020|Categories: Photography|Comments Off on Financial Checkpoints before starting a 3D Tour Business
Virtual tours or 3D tours, as they are popularly known as, have been gaining some momentum lately. With the new global pandemic, the adoption of this technology became a necessity rather than just a cool add on. The Real estate industry, in particular, is embracing 3D tour technology at an even higher pace than before. Agents and homebuyers in North America are shifting their grounds on what home-sales should look like. Recent studies suggest that with the right content online, over 50% of buyers would buy [...]
By Andriy Strebkov|2022-03-29T12:44:44-04:00September 8, 2020|Categories: Photography|Comments Off on Planning to jump on the Virtual Tour bandwagon? Here are a few things to consider.
An aerial 360-degree panorama of a property can give a valuable and unique perspective to potential buyers. Viewing a property from a high vantage point is a great way to show the surrounding neighborhood and layout of the property. The process for capturing and sharing 360-degree content is easier than ever but can benefit from an explanation. Start by capturing an aerial 360. Creating an aerial 360 requires that one image be taken from either a 360 capable camera or series of [...]
By Team iGUIDE|2020-12-11T10:12:03-05:00August 7, 2020|Categories: Photography|Comments Off on Give an extra edge to your 3D Tours with Aerial 360s
Real estate photography is not for the faint of heart. While stunning images on social media of properties around the world are easy to find, it may make you think that you too can pull off similar quality work. On the surface, it may seem easy, but if you have ever tried to take pictures of your own home you will notice that even with the best and latest mobile device or camera, your pictures do not compare to those of a true professional. The [...]
By Brandon Puim|2020-12-11T11:06:16-05:00July 16, 2020|Categories: Photography|Comments Off on Real Estate Photography – Get perfect windows with layer masks in Adobe Photoshop.
There is no easy answer to this question. The number of photos you provide as a real estate photographer will depend on your clients’ expectations and the norms in your area. However, we can estimate how many images are needed based on the marketing requirements for a listing, some simple math, and your available time. Let’s start by figuring out the marketing requirements for an average listing by asking some simple questions. How [...]
By Chris White|2020-12-11T11:07:32-05:00June 4, 2020|Categories: Photography|Comments Off on What is the right number of photos for a real estate listing?
Every real estate photographer has their preferred camera gear that they use to complete their work. Let’s explore my real estate photography camera bag and I’ll explain what I carry and why. When shooting for Real Estate I usually provide a 3D tour, floorplans, photos, and sometimes video, so I need to have a set of tools to suit Real Estate clients’ needs. The basics: DSLR + wide angle lens + normal lens I use a Nikon D750 and typically pair [...]
By Chris White|2022-05-11T08:48:17-04:00May 7, 2020|Categories: Photography|Comments Off on Real Estate Photography – What’s in my camera bag?
Real Estate photography follows the same basic compositional rules as other types of photography. It’s similar to portraiture, landscapes, and sports in most technical aspects (ie. focus, exposure, white balance) but can differ in composition because of scale and industry requirements. Here are some of the top tips for improving your real estate photography composition. Tell a story with every photo. Each photo should serve a purpose and communicate something relevant to the intended audience. It‘s a good idea to think about [...]
By Brandon Puim|2020-12-11T11:13:48-05:00April 5, 2020|Categories: Photography|Comments Off on Top Tips for Better Real Estate Photo Composition in 2020
As a real estate photographer, you’re a professional. You bring experience, skill, market knowledge, and many other benefits to your customers. Does your rate reflect those benefits? It may not, especially when you’re working with long-term clients who expect the same rate you quoted them five years ago. You occasionally need to raise your rates or justify your existing rates to skeptical clients. Having these conversations can be uncomfortable, but losing business because you’re unprepared for them is worse. To succeed, you must walk into [...]
By Brandon Puim|2020-12-11T11:17:44-05:00March 5, 2020|Categories: Photography|Comments Off on How to Show Your Worth as a Real Estate Photographer – Answering the Rate Question
Are you just starting out in real Estate photography and want to know the easiest and fastest way to get good results? The fast answer is to start by making sure your vertical lines are straight. What vertical lines you ask? Here’s a few examples (image above). Vertical lines can be seen most easily at the intersection between two walls and they are important because they affect the perceived value of your photographs. You will be able to charge more money and will have happier [...]
By Chris White|2020-12-11T11:18:33-05:00February 26, 2020|Categories: Photography|Comments Off on Identifying and correcting vertical lines. Basic real estate photography tips for beginners.
Follow along with me to see the experience of shooting an iGUIDE. Experience what it’s actually like and why it’s a great tool for professional photographers. The property featured in this video is just over 3200 sq ft and it took about 20 minutes to capture. There is a timer in the bottom right hand corner to help better illustrate the time required to shoot. The footage is sped up to fit the entire shoot into a short video and slowed [...]
By Chris White|2020-01-30T13:07:05-05:00October 7, 2019|Categories: Photography|Comments Off on Start to finish, 3200 sq ft scanned in about 20 minutes
Whether you’re a new agent or a seasoned pro, chances are you’re always looking for that competitive edge over other local agents to score the hottest new listings in your area. From your (perfectly on-brand) listing presentation to your rock-solid knowledge of the latest neighbourhood sales, you’ve got the tools you need to nail the appointment. While those factors can certainly help sway a seller’s decision and win you the handshake, one thing is certain: in today’s market, sellers have a LOT of questions. One [...]
By Team iGUIDE|2022-01-26T21:57:36-05:00July 31, 2018|Categories: Photography|Comments Off on What Today’s Home Buyers Are Looking For Online
For real estate photographers, the demand for 3D virtual tours is rapidly becoming more commonplace. And, for good reason. 360 panorama tours offer audiences an immersive and intuitive experience, which gives them a clear idea of a space they are interested in. While 360 panoramas are certainly attention-grabbing, it is important, as a real estate photographer, to produce them mindfully – that is, with a specific goal in mind. Otherwise, you run the risk of giving the impression that 3D tours are merely flashy and [...]
By Chris White|2022-02-15T12:02:46-05:00June 28, 2018|Categories: Photography|Comments Off on 10 Tips For Real Estate Photographers Who Want To Create Effective 3D Virtual Tours