Real Estate photography follows the same basic compositional rules as other types of photography. It’s similar to portraiture, landscapes, and sports in most technical aspects (ie. focus, exposure, white balance) but can differ in composition because of scale and industry requirements. Here are some of [...]

As a real estate photographer, you’re a professional. You bring experience, skill, market knowledge, and many other benefits to your customers. Does your rate reflect those benefits? It may not, especially when you’re working with long-term clients who expect the same rate you quoted them [...]

Are you just starting out in real Estate photography and want to know the easiest and fastest way to get good results? The fast answer is to start by making sure your vertical lines are straight. What vertical lines you ask? Here’s a few examples [...]

Whether you’re a new agent or a seasoned pro, chances are you’re always looking for that competitive edge over other local agents to score the hottest new listings in your area. From your (perfectly on-brand) listing presentation to your rock-solid knowledge of the latest neighbourhood [...]

For real estate photographers, the demand for 3D virtual tours is rapidly becoming more commonplace. And, for good reason. 360 panorama tours offer audiences an immersive and intuitive experience, which gives them a clear idea of a space they are interested in. While 360 panoramas [...]

Everyone gets the same 24 hours in a day. However, not all hours are created equally. Some people seem to get more productivity out of their time than others. Meanwhile, others can’t seem to catch their breath, and before they know it, another work [...]

When you decided to become a photographer, you were likely guided by your love of the art and science that is photography.  Then, you figured out you could make a living doing what you love and started a real estate photography business. And just like [...]

Living the entrepreneurial life is a dream come true for many. However, it’s not always as easy as it looks. Sure, running your own real estate photography business isn't just about making great photos, getting to call the shots regarding your career, and doing what you [...]

When it comes to selling real estate, image is everything. The quality of your property photographs and 360 panoramas matters. And yet, many real estate agents fail to invest wisely in professional real estate photography. Or worse – perhaps they don’t invest at all. The truth is, [...]

Most real estate agents already understand the importance of real estate photography and 3D virtual tours. High quality photos and 3D tours of the property they’re selling translate into more potential buyers, more demand, and more money. High resolution photos are one of the top things home buyers [...]

iGUIDE was invited to participate in the Google Street View Summit in Tokyo, Japan (May 10-11, 2017).  Alexander Likholyot, Co-founder of Planitar Inc. presented the integration of iGUIDE Virtual Tours and Google Street View. The process of exporting an iGUIDE tour to Google Street View is easy, fast and [...]

I was recently asked how long it takes to process the data from the iGUIDE camera system before submitting it. The answer will vary from house to house but in this case the answer is 2 minutes and 45 seconds.  Here is a short video that demonstrates the process [...]