In my earlier blog about starting your own Virtual Tour business, I touched upon how to do in-depth research on different solutions in the market and what questions you should be seeking answers for when zeroing in on a solution. In this blog, I will dive deeper into the financial aspect of it all. Whether it is looking into the expenses, or analyzing revenue projections, or various marketing tactics that you can utilize to guarantee maximum returns, the following points will help you move forward [...]

Virtual tours or 3D tours, as they are popularly known as, have been gaining some momentum lately. With the new global pandemic, the adoption of this technology became a necessity rather than just a cool add on. The Real estate industry, in particular, is embracing 3D tour technology at an even higher pace than before. Agents and homebuyers in North America are shifting their grounds on what home-sales should look like. Recent studies suggest that with the right content online, over 50% of buyers would buy [...]

An aerial 360-degree panorama of a property can give a valuable and unique perspective to potential buyers. Viewing a property from a high vantage point is a great way to show the surrounding neighborhood and layout of the property. The process for capturing and sharing 360-degree content is easier than ever but can benefit from an explanation. Start by capturing an aerial 360. Creating an aerial 360 requires that one image be taken from either a 360 capable camera or series of [...]

Real estate photography is not for the faint of heart. While stunning images on social media of properties around the world are easy to find, it may make you think that you too can pull off similar quality work. On the surface, it may seem easy, but if you have ever tried to take pictures of your own home you will notice that even with the best and latest mobile device or camera, your pictures do not compare to those of a true professional. The [...]

There is no easy answer to this question. The number of photos you provide as a real estate photographer will depend on your clients’ expectations and the norms in your area. However, we can estimate how many images are needed based on the marketing requirements for a listing, some simple math, and your available time. Let’s start by figuring out the marketing requirements for an average listing by asking some simple questions. How [...]

Every real estate photographer has their preferred camera gear that they use to complete their work. Let’s explore my real estate photography camera bag and I’ll explain what I carry and why. When shooting for Real Estate I usually provide a 3D tour, floorplans, photos, and sometimes video, so I need to have a set of tools to suit Real Estate clients’ needs. The basics: DSLR + wide angle lens + normal lens I use a Nikon D750 and typically pair [...]

Real Estate photography follows the same basic compositional rules as other types of photography. It’s similar to portraiture, landscapes, and sports in most technical aspects (ie. focus, exposure, white balance) but can differ in composition because of scale and industry requirements. Here are some of the top tips for improving your real estate photography composition. Tell a story with every photo. Each photo should serve a purpose and communicate something relevant to the intended audience. It‘s a good idea to think about [...]

As a real estate photographer, you’re a professional. You bring experience, skill, market knowledge, and many other benefits to your customers. Does your rate reflect those benefits? It may not, especially when you’re working with long-term clients who expect the same rate you quoted them five years ago. You occasionally need to raise your rates or justify your existing rates to skeptical clients. Having these conversations can be uncomfortable, but losing business because you’re unprepared for them is worse. To succeed, you must walk into [...]

Are you just starting out in real Estate photography and want to know the easiest and fastest way to get good results? The fast answer is to start by making sure your vertical lines are straight. What vertical lines you ask? Here’s a few examples (image above). Vertical lines can be seen most easily at the intersection between two walls and they are important because they affect the perceived value of your photographs. You will be able to charge more money and will have happier [...]

Whether you’re a new agent or a seasoned pro, chances are you’re always looking for that competitive edge over other local agents to score the hottest new listings in your area. From your (perfectly on-brand) listing presentation to your rock-solid knowledge of the latest neighbourhood sales, you’ve got the tools you need to nail the appointment. While those factors can certainly help sway a seller’s decision and win you the handshake, one thing is certain: in today’s market, sellers have a LOT of questions. One [...]

For real estate photographers, the demand for 3D virtual tours is rapidly becoming more commonplace. And, for good reason. 360 panorama tours offer audiences an immersive and intuitive experience, which gives them a clear idea of a space they are interested in. While 360 panoramas are certainly attention-grabbing, it is important, as a real estate photographer, to produce them mindfully – that is, with a specific goal in mind. Otherwise, you run the risk of giving the impression that 3D tours are merely flashy and [...]