Coronavirus and the government’s decisions to force people to stay home and limit their contact with others are presenting unheard of challenges to real estate photographers all over North America. It is becoming obvious that the situation today is not just a slow down of the market. Most of the economic activities are brought to a complete halt, including real estate. In these increasingly difficult circumstances, the well-known approach of “working twice as hard to get half as far” might simply be not enough, especially [...]

Real Estate photography follows the same basic compositional rules as other types of photography. It’s similar to portraiture, landscapes, and sports in most technical aspects (ie. focus, exposure, white balance) but can differ in composition because of scale and industry requirements. Here are some of the top tips for improving your real estate photography composition. Tell a story with every photo. Each photo should serve a purpose and communicate something relevant to the intended audience. It‘s a good idea to think about [...]

As a real estate photographer, you’re a professional. You bring experience, skill, market knowledge, and many other benefits to your customers. Does your rate reflect those benefits? It may not, especially when you’re working with long-term clients who expect the same rate you quoted them five years ago. You occasionally need to raise your rates or justify your existing rates to skeptical clients. Having these conversations can be uncomfortable, but losing business because you’re unprepared for them is worse. To succeed, you must walk into [...]

Are you just starting out in real Estate photography and want to know the easiest and fastest way to get good results? The fast answer is to start by making sure your vertical lines are straight. What vertical lines you ask? Here’s a few examples (image above). Vertical lines can be seen most easily at the intersection between two walls and they are important because they affect the perceived value of your photographs. You will be able to charge more money and will have happier [...]

Whether you’re a new agent or a seasoned pro, chances are you’re always looking for that competitive edge over other local agents to score the hottest new listings in your area. From your (perfectly on-brand) listing presentation to your rock-solid knowledge of the latest neighbourhood sales, you’ve got the tools you need to nail the appointment. While those factors can certainly help sway a seller’s decision and win you the handshake, one thing is certain: in today’s market, sellers have a LOT of questions. One [...]

For real estate photographers, the demand for 3D virtual tours is rapidly becoming more commonplace. And, for good reason. 360 panorama tours offer audiences an immersive and intuitive experience, which gives them a clear idea of a space they are interested in. While 360 panoramas are certainly attention-grabbing, it is important, as a real estate photographer, to produce them mindfully – that is, with a specific goal in mind. Otherwise, you run the risk of giving the impression that 3D tours are merely flashy and [...]

Everyone gets the same 24 hours in a day. However, not all hours are created equally. Some people seem to get more productivity out of their time than others. Meanwhile, others can’t seem to catch their breath, and before they know it, another work day has slipped by. Why? Often, they are leveraging different tools such as accounting, digital marketing, and photography to be more productive. And we cannot forget the importance of time management! Prioritizing, scheduling, effective communication, and project management – these [...]

When you decided to become a photographer, you were likely guided by your love of the art and science that is photography.  Then, you figured out you could make a living doing what you love and started a real estate photography business. And just like that – *poof* – you became a business owner. Now, you have to worry about things like marketing, scheduling, and accounting systems and software. What happened? You just wanted to take awesome pictures, right? There are going to be some [...]

Living the entrepreneurial life is a dream come true for many. However, it’s not always as easy as it looks. Sure, running your own real estate photography business isn't just about making great photos, getting to call the shots regarding your career, and doing what you love to make a living. But, sometimes business owners have to do some un-glamorous things. Things like… accounting. Some people love accounting and managing finances – and we love and respect those people. In fact, we need [...]

When it comes to selling real estate, image is everything. The quality of your property photographs and 360 panoramas matters. And yet, many real estate agents fail to invest wisely in professional real estate photography. Or worse – perhaps they don’t invest at all. The truth is, real estate photography is not as easy as it might seem. And, a lot is at stake when it comes to the quality of these images. Great photos and 3D virtual tours will help a real estate agent sell more [...]

Most real estate agents already understand the importance of real estate photography and 3D virtual tours. High quality photos and 3D tours of the property they’re selling translate into more potential buyers, more demand, and more money. High resolution photos are one of the top things home buyers find useful when shopping online for a home according to the National Association of REALTORS®. “Among buyers who used the Internet during their home search, 89 percent of buyers found photos . . . to be very useful.” National Association [...]