Real Estate Blogs2021-10-19T13:23:09-04:00
  • iGuide - Real estate & Importance of Square Footage

Real Estate and the Importance of Square Footage

In Real Estate, there is no number more important to the built environment than the square footage. Real Estate square footage is the basis for any number in the build space. It's the basis for the budget that you use when you're creating or building a space. The square footage is used in determining the value of a piece of real estate - during and after construction. So for you as real estate professionals, when you're advising a client on how to [...]

By |May 20, 2021|Categories: Real Estate|Comments Off on Real Estate and the Importance of Square Footage
  • iGuide - What our customer say

Top 5 overlooked advantages of iGUIDE 3D tours

The iGUIDE has so many advantages that some of the simple ones often get lost in the shuffle. Here is my top 5 list of iGUIDE advantages that often get overlooked. iGUIDE advantage #5. There is a Compass! iGUIDE has the compass feature that shows the property’s relation to true north. This can tell you which rooms get the most sunlight. Compass readings are taken on-site by the iGUIDE camera system and are automatically used to determine the angle. iGUIDE advantage #4. There are PDF [...]

By |May 19, 2021|Categories: Real Estate|Comments Off on Top 5 overlooked advantages of iGUIDE 3D tours
  • iGuide - Become the realtor of choice

Top 8 Things to Make You the Realtor of Choice for Sellers and Buyers

What makes a consumer choose you as their real estate agent when there are literally thousands of options? Is it because you work for a large international firm or have your name plastered on every bus stop? The real reason is that you are the one who can provide the most benefit to both the seller and the buyer on their real estate journey. With over 5 million homes selling annually what is it that makes you the Realtor® of choice? Here are the top [...]

By |April 1, 2021|Categories: Real Estate|Comments Off on Top 8 Things to Make You the Realtor of Choice for Sellers and Buyers
  • iGuide - Prop-Tech

PropTech: What does it mean for the Real Estate Agent?

Technology is advancing the way real estate agents communicate value to prospective clients. It plays a huge role in assisting in transactions and is changing the way you do business. From artificial intelligence (AI) and the internet of things (IoT) to virtual reality (VR) and new 3D tour technology, proptech trends are slowly but surely making their way into your daily routine. But the question remains for a lot of agents: is proptech spawning a new era or is it disrupting a legacy system? [...]

By |March 18, 2021|Categories: Real Estate|Comments Off on PropTech: What does it mean for the Real Estate Agent?
  • iGuide - Stop Killing your Real Estate listings

6 Feet Under, Stop Killing Your Listings with Inaccurate Measurements

Ever been in a position where the house that you just sold, ended up being not as presented? What if, the square footage of the property was not as per the measurement standards that it should have adhered to, as you just went by some old property data that you had access to? Well, nobody expects you to be a master of measurements. But the expectation of professionalism, reliability, and accuracy is something that every Real Estate Agent is held accountable for. It all begins [...]

By |January 29, 2021|Categories: Real Estate|Comments Off on 6 Feet Under, Stop Killing Your Listings with Inaccurate Measurements
  • iGuide - Real Estate Lead

Top 9 open house ideas to generate leads and help you make the sale

Is the real estate market slowing down? Are you doing all you can to capture the attention of potential buyers? Real estate marketing is about combining forces with knowledge and technology. Everyone loves a Saturday or Sunday open house to see what is happening in the neighbourhood and developing communities. The weekends are great for getting the attention of hard working 9-5 buyers but there are plenty of other great open house ideas that you can incorporate into your marketing plan every day of the [...]

By |January 15, 2021|Categories: Real Estate|Comments Off on Top 9 open house ideas to generate leads and help you make the sale

Real Estate Content Marketing: Tips to Follow

When you’re investing in content, you’re focusing on providing value to your potential clients. This makes content marketing one of the most effective ways to generate seller and buyer leads. Wondering how to make real estate content marketing right? Check out the tips below. They will focus on the most effective content types to give you a head start. 1. Publish Mini Case Studies (Success Stories) on Social Media The reason why customer success stories work is the same as why people trust [...]

By |December 17, 2020|Categories: Real Estate|Comments Off on Real Estate Content Marketing: Tips to Follow

Working the Referral Game: How to Get Your Clients producing Your Next Best Lead

Research from the National Association of Realtors shows that clients don’t shop around and seventy-five percent of buyers and sellers contact or interview only one agent. A referral, thereby, is the surest way to be that first and only agent that a client contacts. In fact, Outbound Engine has found that successful agents get up to 75% of their business from referrals. Agents know that people trust direct referrals from their family and friends. But, many fail to capitalize on this because they either don’t [...]

By |November 13, 2020|Categories: Real Estate|Comments Off on Working the Referral Game: How to Get Your Clients producing Your Next Best Lead

Lost In Translation, A Realtors Guide to Working With Remote Clients

To understand and communicate within the world’s web of multicultural societies requires skill. Language barriers, cultural differences, and terminology can cause confusion when building consumer relationships around the globe. How do you, as a Realtor, keep everyone from getting lost in translation when working with clients outside your current city of business? Remote clients can come from as close as your own backyard or as distant as halfway around the world. Either way, working with clients whom you have never seen face to face has [...]

By |November 5, 2020|Categories: Real Estate|Comments Off on Lost In Translation, A Realtors Guide to Working With Remote Clients

The 4 C’s of Real Estate Marketing

How do you cut through the noise, skip the gimmicks, and create an agent marketing strategy that actually works. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” - Steuart Henderson Britt One of the things they don’t tell you when you get your real estate license is that your job is as much about doing the thing as it is about telling other people about it. Marketing is one of [...]

By |October 22, 2020|Categories: Real Estate|Comments Off on The 4 C’s of Real Estate Marketing

Dos and Don’ts of Seasonal and Personal Decorating When Selling a Home

Ah, the sights and sounds of the holiday season are in the air. Lights are aglow and the feeling of merriment is all around. But what about selling a home during cultural, religious, or family celebrations? Questions about décor and decorations are sure to arise during the listing process and it’s up to you as a “seasoned” Real Estate professional to guide sellers and buyers through some of the dos and don’ts of decking the halls at any time of year. Do, Allow [...]

By |October 15, 2020|Categories: Real Estate|Comments Off on Dos and Don’ts of Seasonal and Personal Decorating When Selling a Home

How to Sell Real Estate to Gen Z?

Millennials are no longer the youngest people in the workforce. There’s a whole new generation to think about – Gen Z. About half of them are old enough to legally drive and many are looking into buying their first home. Generation Z refers to people who were born between the mid-1990s and the mid-2010s. The stats show that this demographic numbers around 74 million people in the US alone, and makes up about 25% of the population. That’s a lot of potential homeowners entering the [...]

By |October 8, 2020|Categories: Real Estate|Comments Off on How to Sell Real Estate to Gen Z?