The real reasons you should be using a professional Real Estate Photographer – it’s not what you think
OK, so here you go again. You’ve been referred by an acquaintance to give a listing presentation for someone who is considering putting their home on the market. You gather up the sales comparisons for the subject property and head out to meet the seller.[...]
5 Simple ways to increase your screen value for online Real Estate listings
Are your listings getting enough screen time? Clickbait not only applies to social media advertising it applies to professional real estate listing marketing. To grab attention and keep it, you need to encourage homebuyers to stay a little longer checking out more than the primary[...]
How to Start a Real Estate Photography Business – 5 Must-Have Essentials
You want to build a real estate photography business but need a few pointers. Taking photos for real estate agents is a lucrative way to earn a living. But first, you need to understand what real estate photography is. This niche industry involves using a[...]
Blockchain and Real Estate – What’s all the buzz about?
Have you heard the term blockchain and immediately thought of cryptocurrency and Bitcoin? Perhaps you think, why should I care about blockchain? Blockchain technology and real estate are currently being considered for a variety of real-world transactions. Though the technology itself is not new, according[...]
Why use 3D tours to engage buyers
Impact. If you want to have an impact on your real estate marketing think of 3D tours. Photos are useful to present a 2-dimensional picture of a property but with 3D tours, you not only paint the picture but you make the picture come to[...]
Real Estate Agent marketing for 2022
Are your real estate marketing strategies working? Is your funnel getting clogged? It’s time you thought about the different stages of marketing to improve getting qualified leads from the top of your funnel to the bottom. Attract potential customers by lubricating their thoughts, delighting them[...]
Share and Show Your Expertise as a Real Estate Agent to Achieve Success
Knowledge without wisdom is just a bunch of facts. Having wisdom is knowing how to use your knowledge to achieve success at something. When you want to know how to brand yourself in real estate applying knowledge, the correct tactics, and strategies, is fundamental for[...]
A successful virtual open house and 3D tours for your clients
Ah, the open house. You either love it or are indifferent to it. But either way, an open house is an essential tool in your real estate marketing plan. Traditional open houses require you to set up a multitude of signs leading traffic in the[...]
Avoid These Mistakes as a New Real Estate Agent
Sales are your forte’ so you decided on real estate as a profession where you can use your skills and charisma to earn a living. You’ve heard that top Realtors® make six-figure salaries or more, so why not get a piece of the action? The[...]
Help Your Buyer Leads Move Forward
Home sales have been brisk throughout 2021. You are busy following up with your clients making sure to answer any questions that have arisen since their recent sale or purchase. But what about the buyers who appeared to be ready to buy but nothing materialized?[...]
One photographer’s passion project turns profitable with iGUIDE
Six years ago, you could find Tom Sparks lugging around his photography gear on weekends. Tom is passionate about shooting a variety of events. Capturing images of models, musicians, and weddings fills the desire to create incredible and memorable photos for his clients, but Tom soon discovered it didn’t[...]
Make your next marketing strategy Local
What does it mean to be a local real estate agent? By focusing on a targeted area you become an expert in a specific geographic area. You regularly attend events and have your eyes and ears tuned into the pulse of the community. The relationship[...]
Proptech Has Come a Long Way But the Journey is Far From Over
Focus on technology and you will stay relevant. As many industries adapt to the changing landscape in a world filled with technological advances, blockchain, and the internet of things, real estate as one of the largest industries on the planet is starting to heat up.[...]
Tips and Tricks for Selling Your Home Quickly for Top Dollar
A home is like a castle and every castle needs a little TLC once in a while to keep it inviting and functioning correctly. Updated décor, a few smart renovations, and some modern touches can do wonders to make a property competitive in the real[...]
How a Real Estate Photographer Went From 0 to 20 iGUIDEs a Week
Ail Sonderup, a London-based real estate photographer, is no stranger to virtual tours. She was introduced to them back in 2003 when the technology was still in its infancy. After graduating from the Fanshawe College Photography program, she worked at a small local startup that was developing this technology for[...]
An Open House is a Great Idea During the Holiday Season
A holiday open house is not just for entertaining it can be a great way for you to market a seller’s home. Festive seasons are about celebrating and what better way to celebrate the home buying process than with creative prop-tech tools that highlight a[...]
The Real in Realtor Eliminate Risky FSBO Transactions by Using an Agent
The FSBO. Yeah, you know this acronym inside and out, the challenge is how do you explain to the “for sale by owner” consumer that using a Realtor® is more than paying a commission to sell their house? Plenty of homeowners try to sell their[...]
Leading the Way With Essential iGUIDE Benefits for Every Realtor
If you have been thinking of ways to increase awareness and capture more real estate leads in Canada, iGUIDE is essential. With thousands of agents competing for the attention of buyers and sellers, you can stand out by showing why you are the Realtor of[...]
Trending Now: Smart Technology, Smart Marketing, Smart Realtors®
Real estate technology in 2021 is giving you ways to shape your future. Whether you are focused primarily on residential or commercial property you can’t ignore the changing landscape of your industry. Now is your time to take advantage of proptech trends to boost your[...]
iGUIDE: The Right Move for Every Part of Our Real Estate Transactions
By: Alex Likholyot We recently sold our home, bought a new one and used the benefits of the iGUIDE offered by the listing agents of both homes. iGUIDE made our real estate journey memorable and easy while making the moving process smooth for everyone involved.[...]