Real Estate Blogs2021-10-19T13:23:09-04:00

Proptech Has Come a Long Way But the Journey is Far From Over

Focus on technology and you will stay relevant. As many industries adapt to the changing landscape in a world filled with technological advances, blockchain, and the internet of things, real estate as one of the largest industries on the planet is starting to heat up. Proptech in Canada is launching start-ups at a rapid speed. The need for innovation and creativity is the driving force behind all the buzz. Though the real estate industry has been resistant to change it is now forging ahead with [...]

By |January 15, 2022|Categories: Real Estate|Comments Off on Proptech Has Come a Long Way But the Journey is Far From Over
  • iGuide - Sell Your home

Tips and Tricks for Selling Your Home Quickly for Top Dollar

A home is like a castle and every castle needs a little TLC once in a while to keep it inviting and functioning correctly. Updated décor, a few smart renovations, and some modern touches can do wonders to make a property competitive in the real estate market. Every seller wants the answer to the question of “how to sell my home fast” and your experienced eye and marketing savvy can make all the difference between a quick transaction and a stale listing. It is the [...]

By |January 1, 2022|Categories: Real Estate|Comments Off on Tips and Tricks for Selling Your Home Quickly for Top Dollar
  • iGuide - Happy Holidays

An Open House is a Great Idea During the Holiday Season

A holiday open house is not just for entertaining it can be a great way for you to market a seller’s home. Festive seasons are about celebrating and what better way to celebrate the home buying process than with creative prop-tech tools that highlight a property’s features. Regular open houses during these busy times in the year can turn into long tedious weekend afternoons filled with nothing more than the sounds of the season and daydreaming of sugar plums. But you can host a virtual [...]

By |December 14, 2021|Categories: Real Estate|Comments Off on An Open House is a Great Idea During the Holiday Season

The Real in Realtor Eliminate Risky FSBO Transactions by Using an Agent

The FSBO. Yeah, you know this acronym inside and out, the challenge is how do you explain to the “for sale by owner” consumer that using a Realtor® is more than paying a commission to sell their house? Plenty of homeowners try to sell their own residences by sticking a homemade sign on their front lawn and listing some inaccurate data and self-edited photos on Kijiji. But when it comes to selling your home privately, the risks outweigh the rewards. Is the consumer really informed [...]

By |December 1, 2021|Categories: Real Estate|Comments Off on The Real in Realtor Eliminate Risky FSBO Transactions by Using an Agent

Leading the Way With Essential iGUIDE Benefits for Every Realtor

If you have been thinking of ways to increase awareness and capture more real estate leads in Canada, iGUIDE is essential. With thousands of agents competing for the attention of buyers and sellers, you can stand out by showing why you are the Realtor of choice. Your professionalism and experience are key to guiding the consumer on their real estate journey and the best way to prove your worth is by showcasing accurate and inviting property information. An iGUIDE can do exactly that. The [...]

By |November 15, 2021|Categories: Real Estate|Comments Off on Leading the Way With Essential iGUIDE Benefits for Every Realtor

Trending Now: Smart Technology, Smart Marketing, Smart Realtors®

Real estate technology in 2021 is giving you ways to shape your future. Whether you are focused primarily on residential or commercial property you can’t ignore the changing landscape of your industry. Now is your time to take advantage of proptech trends to boost your brand, increase buyer awareness, grow your leads, and keep those referrals coming. As threatening as the word sounds, technology is your friend and it can influence the way you do business and the way the consumer judges your competency. The [...]

By |October 30, 2021|Categories: Real Estate|Comments Off on Trending Now: Smart Technology, Smart Marketing, Smart Realtors®
  • iGuide - The Right Move

iGUIDE: The Right Move for Every Part of Our Real Estate Transactions

By: Alex Likholyot We recently sold our home, bought a new one and used the benefits of the iGUIDE offered by the listing agents of both homes. iGUIDE made our real estate journey memorable and easy while making the moving process smooth for everyone involved. Here are just a few reasons I will always insist on my real estate agent using an iGUIDE when selling or buying a home. Using 3D tours for virtual showings when marketing a home helps to attract higher [...]

By |October 6, 2021|Categories: Real Estate|Comments Off on iGUIDE: The Right Move for Every Part of Our Real Estate Transactions

The Value of Virtual Tour Technology for Real Estate Agents in 2021

Value. What makes something valuable? Something has value if it is useful, desirable, and implies quality. If you are a real estate agent you know virtual tours are valuable. Though many of you will be happy to leave much of the past several months behind, something you should keep from 2021 is the technology for real estate agents including virtual tours. As you slowly begin to shift away from all the rhetoric around houses selling themselves, you will come to realize that as the markets [...]

By |September 14, 2021|Categories: Photography, Real Estate|Comments Off on The Value of Virtual Tour Technology for Real Estate Agents in 2021
  • iGuide - AGENTS BEWARE OF OFFER LETTERS

Real Estate Agents Beware of Offer Letters as Emotional Bait

Emotions run high when you put a seller’s house for sale. To them it’s not just a house, not just some brick and mortar sitting on a piece of dirt somewhere in the city or municipality. Whether your seller has lived in their house for 1 year or 50 years, it is a home filled with memories and paid for with a good portion of their annual income. So the next time you list a property for sale consider the journey the seller has been [...]

By |August 14, 2021|Categories: Real Estate|Comments Off on Real Estate Agents Beware of Offer Letters as Emotional Bait

Buying Real Estate Online – A New Beginning for the Home Buying Process

Consumer goods are being sold online at record paces. Ever since the launch of platforms like Amazon, eBay and Shopify, sales are booming for e-commerce businesses. You can purchase everything from clothing and household goods to big-ticket items like vehicles. The ease and speed at which these transactions occur is one reason online buying is so popular, but what about buying real estate online? Purchasing a home is a little more complicated than reading a couple of reviews and clicking on the top-rated item.  [...]

By |July 30, 2021|Categories: Real Estate|Comments Off on Buying Real Estate Online – A New Beginning for the Home Buying Process

Real Estate Technology is Here to Stay | Here is what you need to know

Tech Tock... Paper is a thing of the past it’s time to recycle, review and revise your real estate marketing tools. Technology for real estate agents is moving transactions off paper and into the clouds. New-age tools and platforms are challenging the status quo and making it easier for the consumer to access information online. Are you still relying on old-school real estate marketing, paper brochures, and self-measurements? You need to be using current technology to adapt to the changing landscape and behaviours of home [...]

By |July 14, 2021|Categories: Real Estate|Comments Off on Real Estate Technology is Here to Stay | Here is what you need to know
  • iGuide - Visualize with Floor Planner

Think Inside the Box; Visualizing Inside a Home with Floorplanner

The world is always trying to get everyone to think outside the box. Yes, getting the wheels spinning with new advancements in real estate technology makes interacting with consumers faster and easier. There are accurate ways to provide square footage calculations, offer detailed room dimensions, and create 3D videos and floor plans, such as using the iGUIDE floor planner. Working with sellers and buyers has never been more cyber friendly. But real estate marketing is more than signing listings and for sale signs. It's about [...]

By |June 27, 2021|Categories: Real Estate|Comments Off on Think Inside the Box; Visualizing Inside a Home with Floorplanner