OK, so here you go again. You’ve been referred by an acquaintance to give a listing presentation for someone who is considering putting their home on the market. You gather up the sales comparisons for the subject property and head out to meet the seller.[...]

Are your listings getting enough screen time? Clickbait not only applies to social media advertising it applies to professional real estate listing marketing. To grab attention and keep it, you need to encourage homebuyers to stay a little longer checking out more than the primary[...]

Have you heard the term blockchain and immediately thought of cryptocurrency and Bitcoin? Perhaps you think, why should I care about blockchain? Blockchain technology and real estate are currently being considered for a variety of real-world transactions. Though the technology itself is not new, according[...]

Impact. If you want to have an impact on your real estate marketing think of 3D tours. Photos are useful to present a 2-dimensional picture of a property but with 3D tours, you not only paint the picture but you make the picture come to[...]

Are your real estate marketing strategies working? Is your funnel getting clogged? It’s time you thought about the different stages of marketing to improve getting qualified leads from the top of your funnel to the bottom. Attract potential customers by lubricating their thoughts, delighting them[...]

Knowledge without wisdom is just a bunch of facts. Having wisdom is knowing how to use your knowledge to achieve success at something. When you want to know how to brand yourself in real estate applying knowledge, the correct tactics, and strategies, is fundamental for[...]

Ah, the open house. You either love it or are indifferent to it. But either way, an open house is an essential tool in your real estate marketing plan. Traditional open houses require you to set up a multitude of signs leading traffic in the[...]

Sales are your forte’ so you decided on real estate as a profession where you can use your skills and charisma to earn a living. You’ve heard that top Realtors® make six-figure salaries or more, so why not get a piece of the action? The[...]

Home sales have been brisk throughout 2021. You are busy following up with your clients making sure to answer any questions that have arisen since their recent sale or purchase. But what about the buyers who appeared to be ready to buy but nothing materialized?[...]

What does it mean to be a local real estate agent? By focusing on a targeted area you become an expert in a specific geographic area. You regularly attend events and have your eyes and ears tuned into the pulse of the community. The relationship[...]

Focus on technology and you will stay relevant. As many industries adapt to the changing landscape in a world filled with technological advances, blockchain, and the internet of things, real estate as one of the largest industries on the planet is starting to heat up.[...]

A home is like a castle and every castle needs a little TLC once in a while to keep it inviting and functioning correctly. Updated décor, a few smart renovations, and some modern touches can do wonders to make a property competitive in the real[...]

A holiday open house is not just for entertaining it can be a great way for you to market a seller’s home. Festive seasons are about celebrating and what better way to celebrate the home buying process than with creative prop-tech tools that highlight a[...]

The FSBO. Yeah, you know this acronym inside and out, the challenge is how do you explain to the “for sale by owner” consumer that using a Realtor® is more than paying a commission to sell their house? Plenty of homeowners try to sell their[...]

If you have been thinking of ways to increase awareness and capture more real estate leads in Canada, iGUIDE is essential. With thousands of agents competing for the attention of buyers and sellers, you can stand out by showing why you are the Realtor of[...]

Real estate technology in 2021 is giving you ways to shape your future. Whether you are focused primarily on residential or commercial property you can’t ignore the changing landscape of your industry. Now is your time to take advantage of proptech trends to boost your[...]

By: Alex Likholyot We recently sold our home, bought a new one and used the benefits of the iGUIDE offered by the listing agents of both homes. iGUIDE made our real estate journey memorable and easy while making the moving process smooth for everyone involved.[...]