Knowledge without wisdom is just a bunch of facts. Having wisdom is knowing how to use your knowledge to achieve success at something. When you want to know how to brand yourself in real estate applying knowledge, the correct tactics, and strategies, is fundamental for [...]

Ah, the open house. You either love it or are indifferent to it. But either way, an open house is an essential tool in your real estate marketing plan. Traditional open houses require you to set up a multitude of signs leading traffic in the [...]

Sales are your forte’ so you decided on real estate as a profession where you can use your skills and charisma to earn a living. You’ve heard that top Realtors® make six-figure salaries or more, so why not get a piece of the action? The [...]

Home sales have been brisk throughout 2021. You are busy following up with your clients making sure to answer any questions that have arisen since their recent sale or purchase. But what about the buyers who appeared to be ready to buy but nothing materialized? [...]

What does it mean to be a local real estate agent? By focusing on a targeted area you become an expert in a specific geographic area. You regularly attend events and have your eyes and ears tuned into the pulse of the community. The relationship [...]

Focus on technology and you will stay relevant. As many industries adapt to the changing landscape in a world filled with technological advances, blockchain, and the internet of things, real estate as one of the largest industries on the planet is starting to heat up. [...]

A home is like a castle and every castle needs a little TLC once in a while to keep it inviting and functioning correctly. Updated décor, a few smart renovations, and some modern touches can do wonders to make a property competitive in the real [...]

A holiday open house is not just for entertaining it can be a great way for you to market a seller’s home. Festive seasons are about celebrating and what better way to celebrate the home buying process than with creative prop-tech tools that highlight a [...]

The FSBO. Yeah, you know this acronym inside and out, the challenge is how do you explain to the “for sale by owner” consumer that using a Realtor® is more than paying a commission to sell their house? Plenty of homeowners try to sell their [...]

If you have been thinking of ways to increase awareness and capture more real estate leads in Canada, iGUIDE is essential. With thousands of agents competing for the attention of buyers and sellers, you can stand out by showing why you are the Realtor of [...]

Real estate technology in 2021 is giving you ways to shape your future. Whether you are focused primarily on residential or commercial property you can’t ignore the changing landscape of your industry. Now is your time to take advantage of proptech trends to boost your [...]

By: Alex Likholyot We recently sold our home, bought a new one and used the benefits of the iGUIDE offered by the listing agents of both homes. iGUIDE made our real estate journey memorable and easy while making the moving process smooth for everyone involved. [...]

Emotions run high when you put a seller’s house for sale. To them it’s not just a house, not just some brick and mortar sitting on a piece of dirt somewhere in the city or municipality. Whether your seller has lived in their house for [...]

Consumer goods are being sold online at record paces. Ever since the launch of platforms like Amazon, eBay and Shopify, sales are booming for e-commerce businesses. You can purchase everything from clothing and household goods to big-ticket items like vehicles. The ease and speed at [...]

Tech Tock... Paper is a thing of the past it’s time to recycle, review and revise your real estate marketing tools. Technology for real estate agents is moving transactions off paper and into the clouds. New-age tools and platforms are challenging the status quo and [...]

The world is always trying to get everyone to think outside the box. Yes, getting the wheels spinning with new advancements in real estate technology makes interacting with consumers faster and easier. There are accurate ways to provide square footage calculations, offer detailed room dimensions, [...]

Let’s cut to the chase. Selling a home has changed dramatically over the past few months. It’s no longer as simple as signing a couple of documents with your Realtor and getting the space ready for the real estate photographer to grab a few awesome [...]

Throughout the Covid-19 pandemic real estate has been considered essential in most areas. This has meant that real estate agents have had to adapt some of their regular practices to accommodate social distancing and less in-person contact. Real estate virtual tour cameras have been a [...]

What home buyers are looking for right now, and what this means for you. We have all spent a lot more time in our homes over the past several months. Our homes have gone from being where we eat, sleep, and store our stuff [...]