How do you get ahead of the real estate market and propel your business further? Start providing accurate property measurements based on a measurement standard. Measurement standards are about to change the Canadian real estate market if they haven’t changed your regional market already. First, we saw Alberta adopt a Residential Measurement Standard to help buyers and sellers make accurate comparisons between properties. Then, we saw the Municipal Property Assessment Corporation (MPAC) rule that real estate agents are prohibited from using their propertyline™ data on [...]
By Team iGUIDE|2021-11-02T12:59:03-04:00June 27, 2021|Categories: Real Estate|Comments Off on Getting Ahead of the Curve with Measurement Standards
3D Tour, Virtual Tour, 3D Virtual Tour, Virtual Walkthrough. We constantly see photographers and real estate agents juggling with these terms and applying them to different solutions and technologies. The real estate industry is embracing technology and now is the best time to try and clearly define these terms to avoid confusion. So what are real estate virtual tours? “The difference between Virtual Tour, Virtual Walkthrough, 3D Tour, 24/7 Open House Virtual Tour, Digital Twin, True 3D, 360 Tour is clear as mud!” says Dan [...]
By Andriy Strebkov|2021-07-25T17:11:50-04:00June 27, 2021|Categories: Real Estate|Comments Off on Selling a property online? Everything you need to know about virtual tours.
Over the past few weeks, Realtors across North America have had to adjust quickly to accommodate new regulations and safety precautions in order to show off real estate listings safely. But in crisis there is immense opportunity. Rather than throwing in the towel, many agents, brokerages, and tech companies are using innovative ways to continue to serve their clients. One of the most common questions agents are asking is, “how can I best market my listings to potential buyers while still keeping all parties safe?” [...]
By Team iGUIDE|2021-07-25T16:49:19-04:00June 27, 2021|Categories: Real Estate|Comments Off on How To Show Off Your Listings (Safely)
Being a Real Estate agent means that you’ve dedicated your career to doing business on behalf of others — and the convenience and functionality you bring to the transaction is what many sellers find attractive about working with agents; you, your presentation and the power of your network come together to coordinate and facilitate Real Estate listing exposure to achieve results your clients couldn’t have achieved without you. To continue reaching a high level of sales, you must always present your real estate listings in [...]
By Team iGUIDE|2021-06-26T09:36:51-04:00June 25, 2021|Categories: Real Estate|Comments Off on 11 Ways to Maximize Your Real Estate Listing Exposure
At a recent real estate event, a question was posed to the audience that highlights why real estate analytics are so important. What do you get paid for? The answers were varied. Negotiation, marketing skills, and value were words commonly mentioned. And then someone said “my experience” and the speaker’s eyes lit up. “What does experience mean?” she asked. The room quieted for a moment as the attendees contemplated the answer. “Experience,” she said, “means that you are bringing to the table all of the [...]
By Team iGUIDE|2021-07-21T17:42:46-04:00June 19, 2021|Categories: Real Estate|Comments Off on Know Your Numbers – The Importance of Real Estate Analytics
Congrats, you’ve done it! You followed the plan and you won the listing! Naturally, the next step is to follow through on your real estate marketing strategy. It’s time to get as many eyeballs on the listing as possible and earn your commission. These days, Millennials between the ages of 24 and 38 make up the largest single group of home buyers, and nearly half of all buyers are diving in for the very first time. (Zillow Group, Housing Report 2018) This means that you are more [...]
By Team iGUIDE|2021-06-19T23:48:07-04:00June 19, 2021|Categories: Real Estate|Comments Off on After Winning the Listing… How To Create a Winning Real Estate Marketing Strategy
What are buyers really looking for online these days, and where are they searching for it? These stats may surprise you but it's real estate floor plans. There are a whole lot of things to look at on the internet these days. Recently, Statista put the number of active blogs at somewhere around 28.3 million. That’s not even counting the 30+ trillion websites currently indexed by Google. Of those, I’d wager that a hefty percentage are devoted to food. When Twitter and Instagram first became [...]
By Team iGUIDE|2021-06-19T18:26:19-04:00June 19, 2021|Categories: Real Estate|Comments Off on Food, Facts, & Real Estate Floor Plans
Working with first-time buyers is rewarding and often very challenging but as a real estate professional, you know how to guide them through every step of the process. First-time homebuyers want it all. Like seasoned buyers, they want to have a home suited to their lifestyle and needs, in the ideal location, and for the best price. But the question is what are new homebuyers looking for when it comes to taking the plunge into today’s real estate market? The vast majority of [...]
By Team iGUIDE|2021-06-19T23:48:22-04:00June 18, 2021|Categories: Real Estate|Comments Off on Time is of the Essence. What are first time home buyers looking for?
The Real Estate Market is hot right now with year-over-year sales setting records, but what do you do when there is a downward shift in sales? How do you stay at the forefront of the consumer’s mind? Covid-19 has made Real Estate sales across the nation jump to highs not seen in years. Low-interest rates paired with stay-at-home orders are pushing the demand for single-family houses. With supplies dwindling, home buyers are grabbing up new residences quickly. But there will be an adjustment coming to [...]
By Team iGUIDE|2021-06-02T15:52:19-04:00June 1, 2021|Categories: Real Estate|Comments Off on Building Your Real Estate Brand For the Long Run
Current trends of Real estate in 2021 have got everyone’s attention. Record-breaking low-interest rates, dwindling inventory, and the changing function of a home are affecting sales. What are home buyer’s really looking for? Are they all jumping on the bandwagon for fear of missing out on the next great listing? Or perhaps they are seriously looking to fulfill a need. The need for comfort, shelter, a remote workplace, and a sense of home. Either way, they are not just looking, they are buying at a [...]
By Team iGUIDE|2021-06-02T15:50:57-04:00June 1, 2021|Categories: Real Estate|Comments Off on What Are Home Buyers Looking For in 2021?
Some would say that a winning listing presentation is your one chance to create a first impression with real estate clients. A recent study suggests that over 44% of buyers look for properties online and are searching online for up to 90 days before even contacting a real estate agent, as per another google statistic. If that is the case, once you get to the kitchen table, it’s almost too late. So what is the goal of a listing presentation, and how do you create [...]
By Team iGUIDE|2021-05-31T23:39:18-04:00May 29, 2021|Categories: Real Estate|Comments Off on Real Estate Agent’s Guide to Delivering a Winning Listing Presentation
In Real Estate, there is no number more important to the built environment than the square footage. Real Estate square footage is the basis for any number in the build space. It's the basis for the budget that you use when you're creating or building a space. The square footage is used in determining the value of a piece of real estate - during and after construction. So for you as real estate professionals, when you're advising a client on how to [...]
By Ali Javed|2021-05-20T23:08:39-04:00May 20, 2021|Categories: Real Estate|Comments Off on Real Estate and the Importance of Square Footage