Real Estate Photography Building Blocks: iGUIDE Audit – Check your Work
Help your clients get the most from the iGUIDE
The iGUIDE audit is our tool for ensuring clients are receiving our best services and using them to their maximum value. As a real estate photographer trying to build your business, it’s critical to make sure your services are consistently your best work and being used to their maximum potential.
Our first section in the iGUIDE audit is about an internal review of your work. It’s about checking the services you’re delivering and making sure they meet your high, internal quality standards. Whether you’re a team of one or a team of many, it’s important to make sure you’re consistently delivering your best every time. Our services are visual and they expose what we offer to the public and other potential clients. Every product has to be the best representation of our work.
For each audit, I start by opening the iGUIDE Virtual Tour and reviewing the various rooms. I check
- colour balances
- measurements and floor plans
- agent branding
- test for broken links
- team branding (pano image)
Next I check the iGUIDE Report to make sure the report has been sent to the client. This is how your client will receive the 3d virtual tour links, house floor plans, real estate photography, room measurements, and floor area calculations. Real estate pros often have members of their team responsible for preparing the listing, or preparing the marketing. If I’m not sure who should be getting a copy, then I make a call to the client and find out.
Last, I check iGUIDE analytics. I like to check and see if our clients are using it, if we’re sharing it with them. During my audit process I’ll send myself a copy of the current analytics so I can see the activity of the iGUIDE. This is a time that I make any internal corrections that need to be made.
This internal review is about making sure we’re giving clients our best product. Once the internal review is done I move on to looking at the agent websites, the search sites and their social media – which we’re going to be covering over the next few videos, so stay tuned.