How safe is it to be a Woman Realtor?
Back in the day, a cold call was exactly that, pick up the telephone and try to persuade the person on the other end to meet up to discuss the possibility of putting their property for sale. Showing up to tour an unfamiliar home was the only way to get a listing. Every lesson taught about not talking to or meeting up with strangers was tossed out the window at this point. The way to sign the deal was to arrange a time and arrive at the alien residence ready to measure up the place. Listing signed, good job, next order of business, an open house or two, and schedule showings with some anonymous callers.
But what about safety? Technology, like 3D tours, virtual tours, and accurate floor plan tools, did not exist when many women began their real estate careers. It was and can still be a scary, often life-changing experience to encounter stranger after stranger just to earn a living. Fortunately, today there are better ways to pre-qualify a buyer and limit risks.
So how do women real estate professionals protect themselves from the possibility of assaults while performing their duties? Start with a facelift. Only use professional headshots on business-related accounts with Facebook, Instagram, Twitter, and other online media. You don’t want to attract unnecessary attention, which does not drive business. Use the online platform for what it is designed for – Real Estate Marketing and virtual tours.