In a survey by the Homebuilders Association of Greater New Orleans, potential home buyers identified eight features they consider a priority in a new home, post-COVID19. These features included more light and space, space for cooking, more privacy, more energy efficiency, a space for working out, outdoor space, a home office, and less of a focus on common area amenities.
According to the National Home Builder’s Association, laundry spaces, outdoor space, and more pantry storage rank in the top ten must-haves for home buyers who are searching right now.
It’s safe to say that this experience has made the idea of home even more important. As a Realtor, what does this mean for you? We’ve seen swift changes to the way that we show homes and meet with customers in the past months. Virtual showings is safe, easier and more readily available. Face to face is more commonly screen to screen these days, and it’s becoming more likely that some of these new habits and business practices will be the norm going forward.
Buyers will always want to see homes in person. But more so now than ever before, they are using photos, videos, virtual tours, floor plans, and 3D tour experiences to short list those homes. They know what they want, and they want to see those features online before they see them in person.
A decade ago, marketers were told they had approximately a minute’s worth of attention span in which to capture a potential buyer’s attention. Today, that time span has been decreased to less than 10 seconds. A first impression is everything these days. Buyers are making decisions faster, and with limitations on open houses and in-person showings, the competition is fierce for those precious seconds.