Consistency is key to a good real estate marketing strategy. Not just consistency in delivery, but also in appearance and personality. Your marketing should reflect who you are and how you do business. If your marketing doesn’t let people feel as if they are getting to know you, it’s not doing you any favors.
Make sure that your own voice shines through, and that your fonts, colors, and images are consistent across all of your marketing channels. Your photography and videography should be consistently the same look, feel, and quality. This goes a long way towards creating a sense of trust with your audience.
Last, but certainly not least, a good real estate marketing plan includes a process to track your results. Getting exposure for your listing online and off is only part of your goal. You also need to ensure that you can measure the results. When you are sharing on social media, in emails, and on websites, use trackable links so you know where your traffic is being generated. Make it a habit to ask buyer leads where they first learned about the property. The more information you have, the more you can adjust your strategy and get intentional with your targeting.
These days, the Internet and the Realtor go hand in hand. According to Zillow research, 79 percent of buyers shop online, and 74 percent work with an agent. It’s super likely at this point that the person who ends up buying your listing will have scoped it out online before ever stepping foot in it. It goes without saying that an interactive, diverse, and value-packed marketing plan is critical.
As you determine which content to deliver in your real estate marketing strategy, consider the 4 P’s: packaging, placement, promotion, and price. Package your marketing consistently. Be present in the places that will most appeal to your targeted audience. Promote the information they are most likely to want and need. And most of all, price the property correctly.
Having a great listing presentation and winning the listing is only half the battle. To create a truly winning real estate marketing strategy, ask yourself these questions: “Who is your buyer? Where is your buyer? How do they like to be reached? What do they really care about?” Now ask yourself, “does my marketing speak to that person and answer their questions?”
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