What are buyers really looking for online these days, and where are they searching for it? These stats may surprise you but it’s real estate floor plans.
There are a whole lot of things to look at on the internet these days. Recently, Statista put the number of active blogs at somewhere around 28.3 million. That’s not even counting the 30+ trillion websites currently indexed by Google. Of those, I’d wager that a hefty percentage are devoted to food.
When Twitter and Instagram first became a thing, everyone used to joke that “no one wants to see what you had for breakfast.” At last count, I follow 28 Instagrammers who only post pictures of food. So I’d argue that there are a lot of people who do, actually, want to see what’s for breakfast. In fact, Brandwatch named food as one of the biggest online search trends of 2017.
But that was 2017. And food is so last year. These days, I’ll admit it. I am all about Real Estate porn.
It’s true. Like almost every other adult I know, I am more than a little addicted to looking at other people’s houses. Given the opportunity, I could easily burn a couple of hours dreaming about that NYC loft, that stone cottage, or that mid-mod houseboat, a la Sleepless in Seattle. I know I am not alone in this obsession, because look: