The Future is VR
Virtual Reality gives the consumer the ability to see before they buy and in fact now lets them see before the brick and mortar has time to set. Proptech advancements in VR can let the consumer walk through a property before it is even built. At the pre-construction stage, you can visualize various upgrade options, get a realistic view from every floor of a multi-level property and experience how an adjustment to the proposed floor plans would flow.
The world is changing and every industry is adapting to technology. With the IoT giving you ways to access your home security camera while on vacation or to get a ride in a self-driving car, the future definitely looks tech-friendly. As one of the largest industries in the world, Real Estate and proptech go hand in hand.
You don’t have to give way to AI chatbots as the only form of communication with the consumer. Instead, embrace technology as a new partner in business. Keep your human connection, your coffee meetings, and your personal approach to your clients because as humans we all crave that bond. Use technology as a complement to your real estate marketing approach. The bottom line is, if the experience leaves you with a feeling of satisfaction, proptech is good.