When Matthew Bissett first heard about a new camera that took square-footage measurements, he was intrigued. The Alberta real estate industry was about to change drastically with the introduction of a new standard for measuring the square footage of residential properties. The Residential Measurement Standard (RMS) required REALTORS to independently verify the square footage of every property for sale.
That was back in 2015. Matthew’s real estate photography business, Square Feet Photography & Floor Plans, had already been established in the Edmonton area for two years at the time. Prior to moving to Canada in 2013, Matthew worked for several years in Scotland as a professional real estate photographer and floor planner.
Before the introduction of the RMS guidelines, Matthew mainly measured and drafted the floor plans of properties for marketing purposes. The RMS guidelines would change this dramatically.
Matthew first heard about the iGUIDE camera system from a client he’d been working with closely since arriving in Edmonton. The owner of three real estate brokerages in the Alberta capital had just returned from a conference where Planitar, maker of the iGUIDE IMS-5 Camera, made presentations. He told Matthew about the new technology. Matthew knew this technology could be a gamechanger for his business.
“It was a coming together of needs and technology,” recalls Matthew. “I was doing measurements myself using graph paper and the laser. It could take hours and wasn’t cost-effective”
After learning that the iGUIDE system produced floor plans, virtual tours, 360° tours, and photographs all in a single package within 24 hours, he was sold. Not only that, iGUIDE had been developed to be RMS compliant which was crucial to Matthew’s requirements at that time.