To understand and communicate within the world’s web of multicultural societies requires skill. Language barriers, cultural differences, and terminology can cause confusion when building consumer relationships around the globe. How do you, as a Realtor, keep everyone from getting lost in translation when working with clients outside your current city of business?
Remote clients can come from as close as your own backyard or as distant as halfway around the world. Either way, working with clients whom you have never seen face to face has some challenges and rewards.
How do you best serve the needs of remote clients to give them a better experience on their buyer’s journey? It is essential for agents to incorporate a variety of methods, including the use of technology, networking, education, and above all, patience and an open mind.
Understanding a client from a different region comes down to more than just speaking the same language. Educate yourself in the traditions, superstitions, customs, and terminology used in their place of residence. Did you know that certain numbers are taboo in some cultures while others are sought after with a vengeance? Knowing if your client is searching for the number 8 or 9 in a property address can make the difference in closing the sale or “4” getting about it.