“The best part about it is they are repeat clients,” says Julie. “If you build enough rapport they are clients who will need you over and over again when they have listings.”
One client at a time, by word of mouth, she slowly built her business. She typically provided clients with still photos and 13-frame-panoramas that give viewers a 360-degree peak inside. She paid someone to digitally stitch the images into a panorama.
Then she learned how to take the measurements by hand of every room in a house, and calculate the square-footage. Adding this service to her photography skills gained Julie more clients.
“It would take me about two-and-a-half hours, on average, to go into a home and just do measurements, and manually insert them into floor plans,” she says.
“So it was photography, measurements and floor plans, all going hand-in-hand when they list a place,” says Julie. “It was a no-brainer, it was absolutely something I had to do.”
Business was growing so slowly that every day Julie doubted her decision to jettison that lucrative career. Then Michael Vervena from Planitar called after seeing Julie’s website and social media posts.
Michael quickly explained how Planitar’s technology works and how it would grow her business. It is essentially a professional-grade DSLR camera equipped with a special laser for quickly taking super accurate measurements.