“It allows us to do floor plans without having to sit there ourselves and measuring. I don’t have to teach our photographers to measure, their job is photography,” said Jim.
“The iGUIDE system does it by itself, it does it with amazing accuracy and speed,” said Jim.
“To be able to go into any market, any home, and provide them with a floor plan and tour, there is no one who can touch us, who can be that accurate and that quick,” said Jim.
It wasn’t always this way.
A couple of years after the start of the Great Recession, Jim needed a new way to make a living. He became a real estate agent.
Jim realized the agents and brokers in his area were not into visual marketing. He thought that was a missed opportunity. So he was taking a lot of photographs and video.
He remembers taking a call from an elderly couple. The bank was foreclosing on their home of 47 years. Could Jim take some pictures and video of the property before they moved to help them remember it?
He said “Sure.”
Jim had no idea, but that video would change the direction of his professional life, fast tracking it to the big leagues.
The realtor who had the listing for the elderly couple’s home saw the video, and immediately realized the marketing potential. That realtor called Jim and asked if that video would work on the MLS.
“And then everything just fell into place from there,” says Jim.
Jim went from selling homes and into the real estate photography business. He founded HomeTourVision in 2013, based out of his garage. He was soon busy providing pictures and videos for other agents and brokers.